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BBA - Digital Marketing

Key Educational Benefit

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

41,000+

Alumni Imprints Globally

2800+

Published Research Papers

600+

MNC's & Indian Corporate Recruit

250+

Patents (Filed/Granted)

120+

Global Academic Collaborations

80+

Alumni & In-Campus Startups

60+

Countries with Footprints

60 LPA

Highest CTC Offered

Eligibility

BBA - Digital Marketing Eligibility Criteria

In order to apply for the Bachelor of Business Administration (Digital Marketing) at Manav Rachna, candidates should fulfill the following eligibility criteria

Applicants should have cleared the 10+2 exam with a minimum of 50% aggregate marks in five subjects.

Subject-Wise Eligibility

Eligibility will be decided on the basis of the aggregate percentage in the following subjects:

  • English as compulsory subject along with 4 subjects
  • Highest scoring subject among the remaining subjects

Admission Criteria

Merit preparation / shortlisting of candidates shall be on the basis of score in SAT/MRNAT/marks in qualifying examination.

Programme Highlights

Industry exposure, case studies, role plays and other essential business activities are a part of the curriculum. Students are given rich training in soft skills and setting up their start-ups. Theyalso learn several foreign languages which are in great demand.

Special Enrichment Lecture Series Program (ELSP) to expose students to the current issues and areas of interdisciplinary interest to broaden their mental horizon, improve general awareness and strengthen critical thinking.

UGC approved Choice Based Credit System model is being followed since 2019

Focus through E-Learning platforms in multi-disciplinary areas through MOOCS – Swayam, NPTEL, Udemy and Coursera.

Mandatory Summer Internship Project for all BBA Streams in 4th Semester end.

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Internship & Placement Opportunities for BBA - Digital Marketing Students

The career advancement path for individuals with a BBA in Digital Marketing is dynamic and offers various opportunities for growth within the digital marketing landscape:

Industry Collaborations and Opportunities

  • Entry-Level Positions:Graduates typically start in entry-level positions such as digital marketing coordinator, social media assistant, or SEO specialist. This stage allows for the practical application of foundational skills and knowledge gained during the BBA program.
  • Specialization and Skill Enhancement:As professionals gain experience, they often choose to specialize in specific areas such as content marketing, paid advertising, or analytics. Continuous skill development and staying abreast of industry trends are crucial at this stage.
  • Mid-Level Management Roles:With a few years of experience, individuals can progress to mid-level management roles such as digital marketing manager or social media manager. These positions involve overseeing digital marketing strategies, leading teams, and contributing to overall marketing objectives.
  • Strategic Planning and Leadership:Advancing in the career may involve taking on strategic roles where professionals contribute to the development of overarching marketing strategies. This could include becoming a director of digital marketing or a chief marketing officer (CMO).
  • Entrepreneurship and Consulting:Some individuals may choose to leverage their expertise to start their own digital marketing agencies or consultancy firms. Entrepreneurship allows for creative freedom and the ability to work with a diverse range of clients.
  • Global Opportunities:With the global nature of digital marketing, there may be opportunities for international assignments or working with clients on a global scale. Understanding global markets and cultural nuances becomes increasingly important at this stage.
  • Advanced Education: Pursuing advanced degrees, such as an MBA with a focus on digital marketing or executive education programs, can enhance strategic thinking and open doors to higher-level executive positions.
  • Industry Thought Leadership:Professionals who have accumulated significant experience may become thought leaders in the digital marketing industry. This could involve speaking at conferences, publishing articles, and influencing the direction of the field.
  • strong>Executive and C-Suite Positions: Graduates with a proven track record of success may ascend to executive and C-suite positions within marketing or digital-focused departments. Titles may include Chief Marketing Officer (CMO) or Chief Digital Officer (CDO).
  • Board Memberships and Advisory Roles:At the pinnacle of the career path, individuals may take on board memberships or advisory roles, contributing strategic insights and guidance to organizations at a higher level.

Why Pursue a BBA - Digital Marketing?

Pursuing a BBA in Digital Marketing offers a distinct advantage in today's tech-driven business landscape. This program equips students with a comprehensive understanding of the digital marketing ecosystem, covering key areas such as search engine optimization, social media marketing, and data analytics. The curriculum is designed to cultivate practical skills in using industry tools and platforms, enabling graduates to create, implement, and analyze effective digital marketing strategies. With a focus on real-world applications and hands-on experience, students develop the agility to navigate the rapidly evolving digital space. Additionally, a BBA in Digital Marketing enhances career prospects by addressing the growing demand for professionals who can harness the power of online channels to drive business success. Graduates are well-positioned to pursue diverse roles in digital marketing, ranging from content creation and social media management to strategic planning and analytics, making them valuable assets in today's competitive business environment.

Fee Details for BBA - Digital Marketing

  • Course Level

    Course Fee (Annual): INR 2,31,000 US $ 3500

  • Duration

    Duration: 3 Years

  • MANAV RACHNA INTERNATIONAL Brochure (PDF)

Modes of Payment

  • Online Payment: Via net banking, debit/credit card, or UPI through the university's official payment portal.
  • Bank Transfer: NEFT/RTGS to the university’s designated bank account.
  • Demand Draft (DD): In favor of “Manav Rachna International Institute of Research and Studies”, payable at Faridabad/New Delhi
  • Cash Payment: At the Accounts Office on campus (subject to limits as per government regulations).
  • Education Loan: Through tie-ups with banks like PNB, SBI, HDFC, and ICICI, offering easy financing options.

Residential Facilities & Transport

We at Manav Rachna Educational Institute (MREI) offer generous residential facilities and convenient transportation services so that each student, including those studying B.Tech CSE and Computer Science and Engineering, gets to enjoy a safe, comfortable, and fulfilling campus life.

Residential Services

MREI provides on-campus and off-campus hostel facilities for boys and girls with various types of rooms. Students can choose single, double, and triple rooms as per their preference. The hostels are designed to cater to the needs of students studying courses like B.Tech CSE and others.

Key Points

Room Types: The hostels offer different types of rooms to suit different budgets and preferences:

  • Air-conditioned and non-air-conditioned rooms
  • Single-seater, two-seater, three-seater, and five-seater rooms
  • The rooms can be equipped with attached or common toilets as per the choice of room category.

Fee Structure: The hostel fee is to be paid on the basis of the room category chosen by the student and it can be paid through DD (Demand Draft) or in cash.

Additional Facilities:

  • Medical services and medical insurance to keep the students fit.
  • Library facilities for access to study materials and academic inputs.
  • Laundry facilities as included in the hostel fees, to ease the life of students.

Mess Plan

At Manav Rachna, we offer world-class sports facilities to keep our students fit and active. Our facilities comprise a range of outdoor and indoor games, including:

Sports

Mess plan also comes as part of hostel fee. Healthy food is served through the mess considering the multicultural requirements of different food habits for the students. By providing choices involving vegetarian as well as non-vegetarian options, healthy lifestyle is available for the students enabling them to pursue their studies focusing on their B.Tech CSE or any other programs with full seriousness.

  • Basketball, volleyball, cricket, soccer, chess, and carom among others.

Notable facilities include:

  • A 25m shooting range and a 10m air-conditioned indoor shooting range with Olympic-standard SIUS Ascor electronic targets.
  • Indoor badminton and table tennis stadia with synthetic courts in association with Yonex and Stag.
  • A Semi-Olympic pool for swimming and a Soccer Academy for students who have sporting interest and passion.
  • A Sports Fitness Centre to service psychological, physiotherapy, and other aspects of health for students.

The facilities enable B.Tech CSE students to pursue physical exercises that complement their academic development.

Laundry

Laundry facilities are available at an extra fee in the hostel fees. This saves students from worrying about laundry, so they can focus on their studies, and also allows their clothes to remain properly cleaned.

Parking

There is a vast parking space facility available for students who commute using their own means of transport. It is provided to cater to the requirements of students, e.g., who are studying B.Tech CSE or other engineering programs, so that their travel will be easy and hassle-free.

Transport

Our well-maintained transport facility offers a stress-free, secure, and safe journey for students from Delhi and Gurugram. The GPS-located, contemporary fleet of buses is operated by professionally trained personnel, with onboard support staff to assist students. Our emphasis is on reliability, safety, and convenience, ensuring unproblematic travel to and from the campus.

How to Apply for BBA - Digital Marketing

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

  • 1
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    Go to the Official Website
  • 2
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    Complete the Online Application Form
  • 3
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    Upload Mandatory Documents
  • 4
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    Pay the Application Fee
  • 5
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    Appear for MRNAT or Submit JEE Score

Step 1 - Go to the Official Website

Log in to www.manavrachna.edu.in and click on the Admissions link.

Step 2 - Complete the Online Application Form

Click on "Apply Now," generate your login credentials, and fill out the form with your personal, educational, and contact information.

Step 3 - Upload Mandatory Documents

  • Upload scanned copies of the necessary documents, such as:
  • Class 10 & 12 mark sheets
  • Aadhaar card
  • Passport-size photos

Step 4 - Pay the Application Fee

Fill in the application by paying online using net banking, debit/credit card, or UPI.

Step 5 - Appear for MRNAT or Submit JEE Score

Get qualified through MRNAT (Manav Rachna National Aptitude Test) or produce a valid JEE Main score for merit-based admission.

PO's and PSO's

Program Outcomes (PO's)

PO1

Critical Thinking

Take informed actions after identifying the assumptions that frame their thinking and actions, checking out the degree to which these assumptions are accurate and valid, and looking at their ideas and decisions (intellectual, organizational, and personal) from different perspectives.

PO2

Effective Communication

Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language, and make meaning of the world by connecting with people, ideas, books, media and technology.

PO3

Social Interaction

Elicit views of others, mediate disagreements and help reach conclusions in group settings.

PO4

Effective Citizenship

Demonstrate empathetic social concern and equity-centred national development, and the ability to act with informed awareness of issues and participate in civic life through volunteering.

PO5

Ethics

Recognize different value systems including their own, understand the moral dimensions of their decisions, and accept responsibility for them.

PO6

Environment and Sustainability

Understand the issues of environmental contexts and sustainable development.

PO7

Self-directed and Life-long Learning

Acquire the ability to engage in independent and life-long learning in the broadest context of socio-technological changes.

Program Specific Outcomes (PSO's) 

Gain knowledge about the business practices in the country and become ready to take up the entry level management positions.

Analyse business situations and recommend managerial responses.

Develop effective oral and written communication and produce professional quality presentations.

Frequently Ask Questions

What is a BBA (DIGITAL MARKETING) course?

How is the BBA (Digital Marketing) useful in the overall career in the digital marketing sector?

What are the companies in which students of BBA (DM) are likely to do their internship in?

Is the course outline same for BBA (Gen) and BBA (DM)?

Are the faculties for BBA (Gen) and BBA (Digital Marketing) same?

Whether MRIIRS is competent to deliver the BBA (DIGITAL MARKETING) course independently given the fact that the subject is evolving at unimaginable pace?

What is a BBA (Business Intelligence and Analytics) course?

Please let me know the specialty of the course?

In what way the students can gain from the course?

Please let me know the job prospects in the course?

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