Bachelor of Business Administration (Digital Marketing)

in association with UPGRAD

  • Course Level

    Course Level

  • Course Fee

    Course Fee
    INR 2,17,500
    US $ 3,500

  • Duration

    3 Years

  • Scholarship

Program Coordinator


Dr. Anjali Singh

Associate Professor





Minimum eligibility criteria

Pass in 10+2 examination/ equivalent examination with atleast 50% marks in aggregate in 5 subjects including english as compulsory subject along with 4 subjects with the highest score out of the remaining subjects.

Selection Criteria

Merit preparation / shortlisting of candidates shall be on the basis of score in SAT/MRNAT/marks in qualifying examination.


Programme Highlights

Industry exposure, case studies, role plays and other essential business activities are a part of the curriculum. Students are given rich training in soft skills and setting up their start-ups. Theyalso learn several foreign languages which are in great demand.

Special Enrichment Lecture Series Program (ELSP) to expose students to the current issues and areas of interdisciplinary interest to broaden their mental horizon, improve general awareness and strengthen critical thinking.

UGC approved Choice Based Credit System model is being followed since 2019

Focus through E-Learning platforms in multi-disciplinary areas through MOOCS – Swayam, NPTEL, Udemy and Coursera.

Mandatory Summer Internship Project for all BBA Streams in 4th Semester end.


Career Path

  • The career advancement path for individuals with a BBA in Digital Marketing is dynamic and offers various opportunities for growth within the digital marketing landscape:
  • Entry-Level Positions:Graduates typically start in entry-level positions such as digital marketing coordinator, social media assistant, or SEO specialist. This stage allows for the practical application of foundational skills and knowledge gained during the BBA program.
  • Specialization and Skill Enhancement:As professionals gain experience, they often choose to specialize in specific areas such as content marketing, paid advertising, or analytics. Continuous skill development and staying abreast of industry trends are crucial at this stage.
  • Mid-Level Management Roles:With a few years of experience, individuals can progress to mid-level management roles such as digital marketing manager or social media manager. These positions involve overseeing digital marketing strategies, leading teams, and contributing to overall marketing objectives.
  • Strategic Planning and Leadership:Advancing in the career may involve taking on strategic roles where professionals contribute to the development of overarching marketing strategies. This could include becoming a director of digital marketing or a chief marketing officer (CMO).
  • Entrepreneurship and Consulting:Some individuals may choose to leverage their expertise to start their own digital marketing agencies or consultancy firms. Entrepreneurship allows for creative freedom and the ability to work with a diverse range of clients.
  • Global Opportunities:With the global nature of digital marketing, there may be opportunities for international assignments or working with clients on a global scale. Understanding global markets and cultural nuances becomes increasingly important at this stage.
  • Advanced Education: Pursuing advanced degrees, such as an MBA with a focus on digital marketing or executive education programs, can enhance strategic thinking and open doors to higher-level executive positions.
  • Industry Thought Leadership:Professionals who have accumulated significant experience may become thought leaders in the digital marketing industry. This could involve speaking at conferences, publishing articles, and influencing the direction of the field.
  • Executive and C-Suite Positions: Graduates with a proven track record of success may ascend to executive and C-suite positions within marketing or digital-focused departments. Titles may include Chief Marketing Officer (CMO) or Chief Digital Officer (CDO).
  • Board Memberships and Advisory Roles:At the pinnacle of the career path, individuals may take on board memberships or advisory roles, contributing strategic insights and guidance to organizations at a higher level.

Programme Outcomes (PO’s)


Critical Thinking

Take informed actions after identifying the assumptions that frame their thinking and actions, checking out the degree to which these assumptions are accurate and valid, and looking at their ideas and decisions (intellectual, organizational, and personal) from different perspectives.


Effective Communication

Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language, and make meaning of the world by connecting with people, ideas, books, media and technology.


Social Interaction

Elicit views of others, mediate disagreements and help reach conclusions in group settings.


Effective Citizenship

Demonstrate empathetic social concern and equity-centred national development, and the ability to act with informed awareness of issues and participate in civic life through volunteering.



Recognize different value systems including their own, understand the moral dimensions of their decisions, and accept responsibility for them.


Environment and Sustainability

Understand the issues of environmental contexts and sustainable development.


Self-directed and Life-long Learning

Acquire the ability to engage in independent and life-long learning in the broadest context of socio-technological changes.


Program Specific Outcomes (PSO’s)


Gain knowledge about the business practices in the country and become ready to take up the entry level management positions.


Analyse business situations and recommend managerial responses.


Develop effective oral and written communication and produce professional quality presentations.



  • Best BBA Programme in Delhi-NCR (MRIIRS is amongTop 04 Private University in BBA and 7th in All India Ranking as per Times BBA Survey 2022.
  • World-class Faculty & Industry Interaction
  • Best E-cell Platform for Budding Startups
  • Best Programme of BBA with Placement Assistance
  • Best Recognized Course at Global Level for higher education

Distinctive Blend: The program uses a rich mix of:

  • core courses.
  • Specialized electives.
  • workshops projects.
  • seminars.
  • field visits.
  • Assignments.
  • Presentations.
  • Case discussions
  • Real Life Projects


Pursuing a BBA in Digital Marketing offers a distinct advantage in today's tech-driven business landscape. This program equips students with a comprehensive understanding of the digital marketing ecosystem, covering key areas such as search engine optimization, social media marketing, and data analytics. The curriculum is designed to cultivate practical skills in using industry tools and platforms, enabling graduates to create, implement, and analyze effective digital marketing strategies. With a focus on real-world applications and hands-on experience, students develop the agility to navigate the rapidly evolving digital space. Additionally, a BBA in Digital Marketing enhances career prospects by addressing the growing demand for professionals who can harness the power of online channels to drive business success. Graduates are well-positioned to pursue diverse roles in digital marketing, ranging from content creation and social media management to strategic planning and analytics, making them valuable assets in today's competitive business environment.




Being the backbone of the economy and the emergence of blockchain, fintech and allied areas this is a booming area with golden opportunities of the future. The course is designed to expose the students to a new world of banking, financial services and insurance. The course is enriched with the latest practices in the specific industries besides there is general touch of all the topics of routine nature like organization behavior, marketing etc.

BBA (Banking and Financial Markets) course covers all the fundamentals of management and business administration besides banking and financial Markets.

The course is designed so that the companies prefer to select such students as beginners in corporate world including banking sector, financial services sector like mutual funds, securities market participants etc and the insurance industry.

BBA (DM) course is of three years duration and has its genesis in the expansion of the digital marketing arena in today's changing world where the world is getting closer and closer with the emergence of new technology and tools.

The course is comprehensive in respect of latest techniques and method used in DM and hence students develop interest in the domain areas and having 7 certifications (Google, Hub-spot and Upgrad) and find it useful in the working profession as well as to continue higher studies.

The proposed shelf of DM chosen for internship is as under as its mandate under this course with Upgrad

  • Cyber Media(Delhi, Gurgaon, Noida, Bangalore and Mumbai)
  • Digital Media Hub(Gurgaon, Noida and Mumbai)

The core contents are same for both the courses but BBA (DM) is fortified with additional courses exclusively devoted to the digital marketing industry.

In house faculty for both the courses is same except faculty/experts from upGrad assigned courses in which there experts will be coming to direct BBA(DM).

MRIIRS has signed MOU with upGrad, which is corporate as well as education vertical of digital marketing industry and have immense tied up with Top B-School for providing the facility for delivering the sessions related to the course.


Program Name Benefits Fees Job Prospects
Bachelor of Business Administration (BBA) (General)
  • Capstone Project with Internship Opportunities,
  • In-House Open Electives
  • Freedom to choose a curriculum that fits their interests and future goals.
  • Manager
  • HR Executive
  • Management Trainee
  • Marketing Executive
  • Human Resource Executive
  • Business Development Executive
  • Technical or Non-Technical Support staff
BBA Banking and Financial Markets in association with Bombay Stock Exchange
  • Virtual Stock Trading Platform and MS Excel for practical exposure.
  • Joint Certification is awarded on successful completion of Post Training Assessment or Certificate
  • Financial Modelling Project, Real Time Trading
  • Financial Services and Insurance Sector
  • Supply Chain Management
  • Customer Relationship Management
  • Operations Management
  • Trading Specialist
  • Bank Relationship Manager
BBA Global - International Business in association with AIS, New Zealand
  • Supply Chain Management
  • Customer Relationship Management
  • Operations Management
  • Minimum 4 Weeks Global Internship(Which can extend to two years)
  • Global Student Ambassador
2,04,500+NZ$ 900 each for First two years and NZ$ 800 in Third year as foreign fee component
  • Operation Research
  • Research Analytics
  • Operational trainee
  • Project Junior Executive
  • Sales Executive
BBA Digital Marketing
  • Lectures by Industry Experts
  • Placement Assistance
  • Internship Opportunities
  • 30 + free certificates through the progress of the course.
  • Real-Life Projects
  • Operation Research
  • Research Analytics
  • Operational trainee
  • Project Junior Executive
  • Sales Executive
BBA Business Intelligence and Analytics
  • In-depth study of data analysis
  • Predictive analytics
  • decision-making models
  • Power BI Expert
  • Data Visualization
  • R Analytics
  • Data Analytics
  • Business Analytics
  • Financial analytics
  • Operational Analytics
  • Analytics Executive

Contact Us

Icon location ADDRESS

Sector – 43, Aravalli Hills, Delhi – Surajkund Road, Faridabad – 121004, (Haryana), India