BBA

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Bachelor of Business Administration” provides a multi-disciplinary approach for students to shape their careers inside and outside their domain of education and to meet the evolving needs of the business world.

 

Programme Highlights

Core Subjects: The curriculum covers various core subjects such as marketing, finance, human resource management, operations management, and business law, analytics.

Practical Exposure: BBA programs include case studies, and projects to provide practical exposure and develop problem-solving skills.

Industry-Relevant Skills: The course focuses on developing skills in areas such as communication, leadership, critical thinking, and decision-making.

 

Specializations

  • BBA General: 120 Credits
  • BBA Digital Marketing: 140 Credits
  • BBA Banking and Financial Market: 140 Credits
  • BBA Business Intelligence and Analytics: 140 Credits

 

FAQs

BBA(Business Intelligence and Analytics)- (BIA) is a specialization within the BBA program that is designed to help students learn how to leverage data and technology to make better business decisions.

The BIA specialization within BBA typically covers a range of topics, including data analysis, data visualization, predictive modeling, and data-driven decision making. Students in this program will learn how to use tools such as Excel, SQL, Tableau, and other data analysis software to extract insights from data and create reports that help organizations make informed decisions.

Business Intelligence and Analytics (BIA) can gain several benefits from the course, including:

  • In-depth knowledge of data analysis: The BIA specialization provides students with a strong foundation in data analysis, allowing them to understand how to collect, process, and analyze data to generate insights that can drive business decisions.
  • Hands-on experience with data analysis tools: The course gives students an opportunity to work with industry-standard data analysis tools such as Excel, SQL, and Tableau, enabling them to gain practical experience in using these tools to analyze data.
  • Understanding of business operations: The BBA program provides students with a solid understanding of the core principles of business and management, which they can apply to their work in the field of business intelligence and analytics.
  • Strong problem-solving skills: Through their coursework and hands-on projects, students learn how to apply analytical thinking and problem-solving skills to real-world business challenges, helping them to develop a data-driven mindset.
  • Career opportunities: Graduates with a BBA degree with a specialization in BIA can pursue a variety of careers in the field of business intelligence and analytics, which is growing rapidly and offers many exciting opportunities.

    Business intelligence and analytics are increasing quickly as more companies realize the importance of data-driven decision-making. This course has job chances like:

    Business Intelligence Analyst: Business Intelligence Analysts find patterns in massive data sets to assist firms make choices. They create data-friendly dashboards and reports for corporate users.

    Data Analysts gather, process, and analyze big datasets. They analyze data to assist companies make decisions.

    Data Scientists gather, analyze, and interpret vast, complex data sets. They analyze data and forecast using statistical modeling and machine learning.

    Business Analytics Managers manage analysts and data scientists. They oversee the business analytics function's strategic direction and ensure that the team's insights support the company's aims.

    Business Intelligence Developers provide data warehouses, dashboards, and reports to assist companies make choices. They collaborate with business users to identify problems and provide solutions.

    There are many companies in India that offer internships in the field of Business Intelligence and Analytics. Here are some companies you might consider:

    • TCS (Tata Consultancy Services): TCS is one of the largest IT services companies in India, offering a wide range of services, including business intelligence and analytics. They offer internships to students who are interested in gaining experience in this field.
    • IBM India: IBM is a multinational technology company that offers a variety of services, including business intelligence and analytics. They offer internships to students who are interested in gaining hands-on experience in this field.
    • Accenture India: Accenture is a global consulting and technology services company that offers a range of services, including business intelligence and analytics. They offer internships to students who are interested in gaining experience in this field.
    • Wipro: Wipro is an Indian multinational corporation that provides information technology, consulting, and business process services. They offer internships to students who are interested in gaining hands-on experience in the field of business intelligence and analytics.
    • Deloitte India: Deloitte is a global professional services firm that offers a range of services, including business intelligence and analytics. They offer internships to students who are interested in gaining experience in this field.

    The core contents are same for both the courses but BBA (Business Intelligence and Analytics) is fortified with additional courses exclusively devoted to the data analytics segment.

    Contact Us

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    Sector – 43, Aravalli Hills, Delhi – Surajkund Road, Faridabad – 121004, (Haryana), India