Bachelor of Business Administration (Business Intelligence and Analytics)

Programme Overview

BBA in Business Intelligence and Analytics offers a strategic pathway to a dynamic and data-driven career. This program not only imparts foundational business knowledge but also equips students with high-demand skills in data analysis, visualization, and interpretation. Graduates gain a competitive edge in the job market, as businesses increasingly seek professionals who can transform raw data into actionable insights. With an emphasis on practical application, students engage in real-world projects, honing their problem-solving abilities and collaborative skills. The program's focus on aligning data analytics with strategic decision-making ensures graduates are well-prepared to contribute to organizational success, making them valuable assets across various industries and global business landscapes.

Duration: 3 yrs. (6 Semesters)

Key Educational Benefit

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

41,000+

Alumni Imprints Globally

2800+

Published Research Papers

600+

MNC's & Indian Corporate Recruit

250+

Patents (Filed/Granted)

120+

Global Academic Collaborations

80+

Alumni & In-Campus Startups

60+

Countries with Footprints

60 LPA

Highest CTC Offered

Eligibility

Intake

30

Minimum eligibility criteria

Pass in 10+2 examination/ equivalent examination with atleast 50% marks in aggregate in 5 subjects including english as compulsory subject along with 4 subjects with the highest score out of the remaining subjects.

Selection Criteria

Merit Preparation / shortlisting of candidates shall be on the basis of score in SAT/MRNAT/ marks in qualifying examination.

Scholarship Programme - Utkarsh and Uttam

Programme Highlights

Industry exposure, case studies, role plays and other essential business activities are a part of the curriculum. Students are given rich training in soft skills and setting up their start-ups. Theyalso learn several foreign languages which are in great demand.

Special Enrichment Lecture Series Program (ELSP) to expose students to the current issues and areas of interdisciplinary interest to broaden their mental horizon, improve general awareness and strengthen critical thinking.

UGC approved Choice Based Credit System model is being followed since 2019

Focus through E-Learning platforms in multi-disciplinary areas through MOOCS – Swayam, NPTEL, Udemy and Coursera.

Mandatory Summer Internship Project for all BBA Streams in 4th Semester end.

Our Top Recruiters

Internship & Placement Opportunities

BBA in Business Intelligence and Analytics can open up a variety of career paths

  • Entry-Level Positions:Graduates often start their careers in entry-level positions such as Data Analyst, Business Analyst, or Junior BI Analyst. In these roles, they apply their analytical skills to interpret data, create reports, and support decision-making processes.
  • Specialized Roles: As professionals gain experience, they may move into more specialized roles within the realm of Business Intelligence and Analytics. This could include positions like Data Scientist, Market Analyst, or Financial Analyst, where they focus on specific aspects of data analysis and interpretation.
  • Mid-Level Management:With several years of experience, individuals may progress to mid-level management positions such as BI Manager or Analytics Manager. In these roles, they are responsible for overseeing analytics teams, managing projects, and ensuring that data-driven insights align with organizational goals.
  • Strategic Leadership:As professionals continue to advance in their careers, they may move into strategic leadership roles such as Director of Business Intelligence or Chief Analytics Officer. In these positions, they play a crucial role in shaping the organization's data strategy, aligning analytics initiatives with business objectives, and driving innovation through data-driven decision-making.
  • Entrepreneurship or Consulting:Some individuals choose to leverage their expertise to start their own businesses or work as independent consultants. They may offer specialized BI and Analytics services to other companies, providing strategic guidance on data utilization and analytics implementation.
  • Executive Leadership:For those aiming for the highest levels of leadership, the career path may lead to executive roles such as Chief Information Officer (CIO) or Chief Data Officer (CDO). In these positions, individuals are responsible for shaping the overall data and technology strategy of the organization, contributing directly to its long-term success.
  • MBA or Advanced Degrees:Some graduates from Bachelor in Business Intelligence (BBA) may choose to pursue advanced degrees such as an MBA with a focus on analytics, business intelligence, or data science. This can enhance their strategic and managerial skills, opening up new opportunities for leadership roles within organizations.

By navigating through these stages, individuals with a BBA in Business Intelligence and Analytics can build a fulfilling and impactful career, contributing to the success and competitiveness of organizations in an increasingly data-driven business landscape.

Fee Details for Bachelor of Business Administration (Business Intelligence and Analytics)

  • Course Level

    Course Fee (Annual): INR 2,31,000 US $ 3500

  • Duration

    Duration: 3 Years

  • MANAV RACHNA INTERNATIONAL Brochure (PDF)

Modes of Payment

  • Online Payment: Via net banking, debit/credit card, or UPI through the university's official payment portal.
  • Bank Transfer: NEFT/RTGS to the university’s designated bank account.
  • Demand Draft (DD): In favor of “Manav Rachna International Institute of Research and Studies”, payable at Faridabad/New Delhi
  • Cash Payment: At the Accounts Office on campus (subject to limits as per government regulations).
  • Education Loan: Through tie-ups with banks like PNB, SBI, HDFC, and ICICI, offering easy financing options.

Residential Facilities & Transport

We at Manav Rachna Educational Institute (MREI) offer generous residential facilities and convenient transportation services so that each student, including those studying B.Tech CSE and Computer Science and Engineering, gets to enjoy a safe, comfortable, and fulfilling campus life.

Residential Services

MREI provides on-campus and off-campus hostel facilities for boys and girls with various types of rooms. Students can choose single, double, and triple rooms as per their preference. The hostels are designed to cater to the needs of students studying courses like B.Tech CSE and others.

Key Points

Room Types: The hostels offer different types of rooms to suit different budgets and preferences:

  • Air-conditioned and non-air-conditioned rooms
  • Single-seater, two-seater, three-seater, and five-seater rooms
  • The rooms can be equipped with attached or common toilets as per the choice of room category.

Fee Structure: The hostel fee is to be paid on the basis of the room category chosen by the student and it can be paid through DD (Demand Draft) or in cash.

Additional Facilities:

  • Medical services and medical insurance to keep the students fit.
  • Library facilities for access to study materials and academic inputs.
  • Laundry facilities as included in the hostel fees, to ease the life of students.

Mess Plan

At Manav Rachna, we offer world-class sports facilities to keep our students fit and active. Our facilities comprise a range of outdoor and indoor games, including:

Sports

Mess plan also comes as part of hostel fee. Healthy food is served through the mess considering the multicultural requirements of different food habits for the students. By providing choices involving vegetarian as well as non-vegetarian options, healthy lifestyle is available for the students enabling them to pursue their studies focusing on their B.Tech CSE or any other programs with full seriousness.

  • Basketball, volleyball, cricket, soccer, chess, and carom among others.

Notable facilities include:

  • A 25m shooting range and a 10m air-conditioned indoor shooting range with Olympic-standard SIUS Ascor electronic targets.
  • Indoor badminton and table tennis stadia with synthetic courts in association with Yonex and Stag.
  • A Semi-Olympic pool for swimming and a Soccer Academy for students who have sporting interest and passion.
  • A Sports Fitness Centre to service psychological, physiotherapy, and other aspects of health for students.

The facilities enable B.Tech CSE students to pursue physical exercises that complement their academic development.

Laundry

Laundry facilities are available at an extra fee in the hostel fees. This saves students from worrying about laundry, so they can focus on their studies, and also allows their clothes to remain properly cleaned.

Parking

There is a vast parking space facility available for students who commute using their own means of transport. It is provided to cater to the requirements of students, e.g., who are studying B.Tech CSE or other engineering programs, so that their travel will be easy and hassle-free.

Transport

Our well-maintained transport facility offers a stress-free, secure, and safe journey for students from Delhi and Gurugram. The GPS-located, contemporary fleet of buses is operated by professionally trained personnel, with onboard support staff to assist students. Our emphasis is on reliability, safety, and convenience, ensuring unproblematic travel to and from the campus.

How to Apply for Bachelor of Business Administration (Business Intelligence and Analytics)

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

  • 1
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    Go to the Official Website
  • 2
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    Complete the Online Application Form
  • 3
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    Upload Mandatory Documents
  • 4
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    Pay the Application Fee
  • 5
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    Appear for MRNAT or Submit JEE Score

Step 1 - Go to the Official Website

Log in to www.manavrachna.edu.in and click on the Admissions link.

Step 2 - Complete the Online Application Form

Click on "Apply Now," generate your login credentials, and fill out the form with your personal, educational, and contact information.

Step 3 - Upload Mandatory Documents

  • Upload scanned copies of the necessary documents, such as:
  • Class 10 & 12 mark sheets
  • Aadhaar card
  • Passport-size photos

Step 4 - Pay the Application Fee

Fill in the application by paying online using net banking, debit/credit card, or UPI.

Step 5 - Appear for MRNAT or Submit JEE Score

Get qualified through MRNAT (Manav Rachna National Aptitude Test) or produce a valid JEE Main score for merit-based admission.

PO's and PSO's

Program Outcomes (PO's)

PO1

Critical Thinking

Take informed actions after identifying the assumptions that frame their thinking and actions, checking out the degree to which these assumptions are accurate and valid, and looking at their ideas and decisions (intellectual, organizational, and personal) from different perspectives.

PO2

Effective Communication

Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language, and make meaning of the world by connecting with people, ideas, books, media and technology.

PO3

Social Interaction

Elicit views of others, mediate disagreements and help reach conclusions in group settings.

PO4

Effective Citizenship

Demonstrate empathetic social concern and equity-centred national development, and the ability to act with informed awareness of issues and participate in civic life through volunteering.

PO5

Ethics

Recognize different value systems including their own, understand the moral dimensions of their decisions, and accept responsibility for them.

PO6

Environment and Sustainability

Understand the issues of environmental contexts and sustainable development.

PO7

Self-directed and Life-long Learning

Acquire the ability to engage in independent and life-long learning in the broadest context of socio-technological changes.

Program Specific Outcomes (PSO's) 

Gain knowledge about the business practices in the country and become ready to take up the entry level management positions.

Analyse business situations and recommend managerial responses.

Develop effective oral and written communication and produce professional quality presentations.

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Contact Us

Icon location ADDRESS

Sector – 43, Aravalli Hills, Delhi – Surajkund Road, Faridabad – 121004, (Haryana), India