Bachelor of Business Administration (General)

Course Level
Undergraduate
Course Fee
INR 2,09,500
US $ 3,500
Duration
3 Years
Scholarship

Program Coordinator

Dr. Arvind Dalal

Associate Professor

Eligibility

Intake

120

Minimum eligibility criteria

Pass in 10+2 examination/ equivalent examination with atleast 50% marks in aggregate in 5 subjects including english as compulsory subject along with 4 subjects with the highest score out of the remaining subjects.

Selection criteria

Merit Preparation / shortlisting of candidates shall be on the basis of score in SAT/MRNAT/marks in qualifying examination.

Programme Highlights

Industry exposure, case studies, role plays and other essential business activities are a part of the curriculum. Students are given rich training in soft skills and setting up their start-ups. Theyalso learn several foreign languages which are in great demand.

Special Enrichment Lecture Series Program (ELSP) to expose students to the current issues and areas of interdisciplinary interest to broaden their mental horizon, improve general awareness and strengthen critical thinking.

Value added programs are also imparted like Financial Modeling, Financial Literacy, Fintech and Block chain etc.

BSE Institute Ltd offers short-term courses of 30 hours and 50 hours. Now BSE is offering a full time undergraduate course with the BBA department.

UGC approved Choice Based Credit System model is being followed since 2019

Focus through E-Learning platforms in multi-disciplinary areas through MOOCS – Swayam, NPTEL, Udemy and Coursera.

Mandatory Summer Internship Project for all BBA Streams in 4th Semester end.

Career Path

BBA General degree lays a solid foundation for a versatile career in various business domains. The career advancement path for BBA General graduates typically involves several stages:
Entry-Level Positions:Graduates often start their careers in entry-level positions such as management trainees, business analysts, marketing associates, or junior executives. These roles allow them to gain hands-on experience and apply the theoretical knowledge acquired during their BBA program.
Specialization or Further Studies:As professionals gain experience, they may choose to specialize in a particular area of business. Alternatively, some may opt for further studies, pursuing an MBA or a specialized master's degree in areas such as finance, marketing, human resources, or international business. Advanced degrees can open doors to higher-level managerial roles.
Mid-Level Management:With a few years of experience and, possibly, additional qualifications, BBA General graduates can progress to mid-level management positions. These roles may include managerial positions in departments such as marketing, finance, operations, or human resources, depending on their specialization or career focus.
Leadership and Senior Management:Successful professionals can climb the corporate ladder to attain leadership and senior management roles. This may involve becoming a department head, director, or manager of a significant business unit. Leadership roles come with increased responsibilities, strategic decision-making, and a broader organizational impact.
Entrepreneurship:Some BBA General graduates may choose the entrepreneurial path, using their business education to start and manage their own ventures. The entrepreneurial route allows for creativity, innovation, and the opportunity to shape one's business endeavors.
Global Opportunities:With the increasing globalization of businesses, BBA General graduates may explore opportunities for international assignments or roles. This could involve working in global offices, managing international projects, or even taking on leadership positions in multinational corporations.
Continuous Learning and Professional Development:Career advancement in the business world often requires a commitment to continuous learning and professional development. Staying abreast of industry trends, acquiring new skills, and networking with professionals are essential for sustained growth in the dynamic business environment.
Executive Leadership and C-Suite Positions:For those with extensive experience, exceptional leadership skills, and a strategic mindset, the pinnacle of the career path may include executive leadership positions such as Chief Executive Officer (CEO), Chief Financial Officer (CFO), or Chief Operating Officer (COO).

Programme Outcomes (PO’s)

PO1

Critical Thinking

Take informed actions after identifying the assumptions that frame their thinking and actions, checking out the degree to which these assumptions are accurate and valid, and looking at their ideas and decisions (intellectual, organizational, and personal) from different perspectives.

PO2

Effective Communication

Speak, read, write and listen clearly in person and through electronic media in English and in one Indian language, and make meaning of the world by connecting with people, ideas, books, media and technology.

PO3

Social Interaction

Elicit views of others, mediate disagreements and help reach conclusions in group settings.

PO4

Effective Citizenship

Demonstrate empathetic social concern and equity-centred national development, and the ability to act with informed awareness of issues and participate in civic life through volunteering.

PO5

Ethics

Recognize different value systems including their own, understand the moral dimensions of their decisions, and accept responsibility for them.

PO6

Environment and Sustainability

Understand the issues of environmental contexts and sustainable development.

PO7

Self-directed and Life-long Learning

Acquire the ability to engage in independent and life-long learning in the broadest context of socio-technological changes.

Program Specific Outcomes (PSO’s)

PSO1

Gain knowledge about the business practices in the country and become ready to take up the entry level management positions.

PSO2

Analyse business situations and recommend managerial responses.

PSO3

Develop effective oral and written communication and produce professional quality presentations.

USPs

Best BBA Programme in Delhi-NCR (MRIIRS is amongTop 04 Private University in BBA and 7th in All India Ranking as per Times BBA Survey 2022.
World-class Faculty & Industry Interaction
Best E-cell Platform for Budding Startups
Best Programme of BBA with Placement Assistance
Best Recognized Course at Global Level for higher education

Distinctive Blend: The program uses a rich mix of:

core courses.
Specialized electives.
workshops•projects.
seminars.
field visits.
Assignments.
Presentations.
Case discussions

Benefits

It offers a versatile and comprehensive education in business, laying a strong foundation across various disciplines such as finance, marketing, and human resources. The curriculum's flexibility allows students to explore diverse aspects of business, enhancing their adaptability in the dynamic professional landscape. Practical components, including internships and projects, instill valuable real-world skills, while a focus on soft skills like communication and teamwork enhances overall employability.
The program provides exposure to industry through guest lectures and events, fostering networking opportunities with professionals. With an international business perspective, students gain insights into global trends, making them well-equipped for the increasingly interconnected business world. The BBA General not only prepares graduates for entry-level positions in diverse industries but also serves as a solid foundation for those aspiring to pursue advanced degrees like an MBA.

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FAQs

We have a team of sincere, dedicated, qualified (as per UGC norms) and experienced faculty members. The Team is drawn from academia and industry both to bring the best of the knowledge sharing in each class and activity.

State-of-the-art resources, teaching-aids and infrastructural facilities.
Studies is promoted through experiential learning to develop problem solving skills amongst the future leaders
Mentoring and counseling is done to help the students achieve the best in punctuality, academic and other non-academic activities.
Tools of mentoring and counseling to ensure cross verification of the students’ understanding of the subject
Personality development, a priority which is facilitated with workshops for communication skills, quiz, debates, specialized clubs, guest faculty lectures, extension lecture ,industrial visits etc.
Students’ performance is assessed on the basis of well- defined parameters.
DUGMS, FMS has collaboration with reputed institutions, in specialized areas to guide students on the latest practices in the relevant domain.
Tie up with reputed organizations such as upGrad, BSE Inst. Ltd, AIS, NZ, Retailers Association’s Skill Council of India (RASCI) to inculcate placement oriented skills and knowledge
Students are taught by the academicians and professionals in a manner compatible with the industrial and service sector demands.
In order to help the students transit easily from the academic institution to corporate, the students are given understanding with illustrations and contextual learning.

MRIIRS has developed its own Corporate Resource Centre which not only hunts for suitable placements throughout the year but guides the students to prepare for specific placements. Academic partners bring the other industry partners to train and place these students. Their training at the department makes them ready for placement with institutions of repute in the industry.

The top companies guide the students to complete the internship/ summer projects appropriate to their demand for further placement. During their summer training students get Pre-Placement Offers (PPOs).

Above all, the courses are designed in consultation with industries that facilitate placement immediately after completion of the course.

The pay package ranges from Rs. 3.90 lakhs to Rs.10.00 lacs depending upon the students overall performance in the interview and suitability.

University strives hard to motivate and provide exposure through its own resources so that placement could be as high as possible. Majority gets absorbed who opt for jobs after completion of BBA.

University is critical about the selection of the organizations where the students are sent for internship and training programme. The university has collaboration with several institutions in advanced countries like UK, USA, New Zealand etc to impart additional or further studies. At DUGMS, FMS the academic partners organize project training and internship for the students.

Soft skills and personality development programme are embedded in the course structure. Also club activities ensure that maximum students get the opportunity to showcase their skills and get future ready through these grooming sessions on personality and develop management skills.

Students are at ease to pursue any post graduate course which provides them better opportunities. MBA is the most sought after, however students can pursue the career of their choice and preferences Many students opt for entrepreneurial ventures, appearing in competitive examinations etc.

Yes

University is an icon in the sphere of sports and culture and hence the participation of the students is encouraged. Besides, there are clubs for the development of hobbies and cultural advancement. University is frequently organizing shows in which bands and orchestras of high standard are used. Students in the past have participated in inter college and intra college sports and cultural activities and have won many prizes. Our shining star students in the area of sports, cultural activities, debates, dance, literary, fashion etc are the ones who have brought laurels for the department and the university.

Yes, to facilitate this smooth transition orientation sessions and special bridge classes are conducted for such students. Most of the students sincerely cope up with these subjects and help through some extra classes planned in the Induction programme helps them in bridging any of the gaps.

Yes, Immense facility in campus and management/department give 100% assistance for passionate sports students and support in achieving pinnacle in the area of sports.

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Program Name	Benefits	Fees	Job Prospects
Bachelor of Business Administration (BBA) (General)	Capstone Project with Internship Opportunities, In-House Open Electives Freedom to choose a curriculum that fits their interests and future goals.	2,09,500	Manager HR Executive Management Trainee Marketing Executive Human Resource Executive Business Development Executive Technical or Non-Technical Support staff
BBA Banking and Financial Markets in association with Bombay Stock Exchange	Virtual Stock Trading Platform and MS Excel for practical exposure. Joint Certification is awarded on successful completion of Post Training Assessment or Certificate Financial Modelling Project, Real Time Trading	2,17,500	Financial Services and Insurance Sector Supply Chain Management Customer Relationship Management Operations Management Trading Specialist Bank Relationship Manager
BBA Global - International Business in association with AIS, New Zealand	Supply Chain Management Customer Relationship Management Operations Management Minimum 4 Weeks Global Internship(Which can extend to two years) Global Student Ambassador	2,04,500+NZ$ 900 each for First two years and NZ$ 800 in Third year as foreign fee component	Operation Research Research Analytics Operational trainee Project Junior Executive Sales Executive
BBA Digital Marketing	Lectures by Industry Experts Placement Assistance Internship Opportunities 30 + free certificates through the progress of the course. Real-Life Projects	2,17,500	Operation Research Research Analytics Operational trainee Project Junior Executive Sales Executive
BBA Business Intelligence and Analytics	In-depth study of data analysis Predictive analytics decision-making models Power BI Expert Data Visualization R Analytics	2,17,500	Data Analytics Business Analytics Financial analytics Operational Analytics Analytics Executive