B.Des - Communication Design

Course Level
Undergraduate
Course Fee (Annual)
INR 2,95,400
US $ 5,000
Duration
4 Years
Scholarship

A Bachelor of Design (B.Des) with a specialization in Communication Design is an advanced 4-year visual communication course that immerses students in the art and science of visual communication, from conceptualization to execution. The program combines theoretical knowledge with hands-on experience, focusing on:

Graphic design principles and techniques
Branding and identity design
Digital media and interactive design
Typography and visual aesthetics
Motion graphics and animation
User experience (UX) and user interface (UI) design
Advertising and marketing communication
Illustration and visual storytelling
Design software and digital tools
Client communication and project management

Students will build a diverse portfolio and gain practical experience through internships and design projects, preparing them for dynamic careers in graphic design, advertising, digital media, and related fields, with opportunities for advanced studies.

Eligibility

Pass in 10+2 Examination / Equivalent Examination with at least 50% marks in aggregate in 5 subjects including English as compulsory subject along with 4 subjects with the highest score out of the remaining subjects.

Criteria

Merit preparation / short listing of candidates shall be on the basis of score in MRNAT/ Marks in Qualifying Examination

Career Path

Graduates of the B.Design Program with a specialization in Communication Design have diverse career paths in the design and media industries. They are well-equipped to pursue roles such as

Graphic Designer: Creating visual content for print and digital media, including logos, brochures, advertisements, and websites.
Brand Identity Designer: Developing cohesive visual identities for brands, including logos, color schemes, and typography.
User Experience (UX) Designer: Enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction with a product or service.
User Interface (UI) Designer: Designing interactive interfaces for digital products, ensuring they are visually appealing and easy to navigate.
Motion Graphic Designer: Creating animated graphics and visual effects for videos, films, websites, and social media.
Illustrator: Producing original illustrations for books, magazines, advertisements, and digital platforms.
Web Designer: Designing and creating visually appealing and user-friendly websites.
Advertising Art Director: Leading the visual development of advertising campaigns, working closely with copywriters and creative directors.
Packaging Designer: Developing attractive and functional packaging for products to enhance brand identity and consumer appeal.
Visual Communication Specialist: Crafting compelling visual content for a variety of media, including social media, marketing campaigns, and corporate communications.
Digital Content Creator: Producing engaging digital content for blogs, websites, and social media platforms.
Infographic Designer: Creating informative and visually appealing graphics to convey complex data and information.
With a strong foundation in both creative and technical skills, graduates with B.Des in Communication Design are prepared to thrive in various segments of the design and media industries, including advertising agencies, design studios, corporate communication departments, and independent enterprises. Opportunities for further specialization and advanced studies are also available to enhance career prospects.

Program structure

Foundation Courses: Students begin with foundation courses that provide a broad understanding of design principles, art history, basic drawing, and visual communication skills.
Core Communication Design Courses: These courses focus on developing skills in graphic design, typography, branding, advertising, digital media, user experience design, and visual storytelling. Students learn about design software tools and techniques to effectively communicate messages through visual mediums.
Visual Communication and Multimedia Courses: Students explore various aspects of visual communication, including illustration, photography, video production, motion graphics, and interactive media design.
Design Thinking and Research: This course emphasizes the application of design thinking methodologies and research techniques to solve communication design problems, understand target audiences, and develop user-centered design solutions.
Portfolio Development: Students work on building a professional portfolio that showcases their skills, creativity, and expertise in communication design. They receive guidance on presenting their work effectively and positioning themselves in the industry.

Programme Outcomes (PO’s)

PO1

Design knowledge

Applying a broad knowledge of design across a range of disciplines with in-depth knowledge in at least one area of study.

PO2

Problem analysis

Through the application of project-based learning, incorporating critical, analytical and methodological skills relevant to the identification of problems.

PO3

Design/development of solutions

Solving the problems identified in practical and creative ways through the application of knowledge of local and global contexts.

PO4

Conducting Investigation of Complex Design Issues

Using research-based knowledge and research methods to investigate issues so as to gain insights for design solutions.

PO5

Modern tool usage

Creating, selecting, and applying appropriate techniques, resources, and modern engineering tools including prediction and modeling to complex design solutions with an understanding of their limitations.

PO6

The Design and society

Applying reasoning informed by the contextual knowledge to assess societal, health, safety, legal, cultural issues and evaluating the role of design in addressing faced by local and global communities.

PO7

Environment and sustainability

Understanding the impact of the professional design solutions in the environmental contexts, and demonstrate the knowledge of, and need for sustainable.

PO8

Ethics

Recognizing and understanding the ethical responsibilities of individuals and organizations in society.

PO9

Individual and Team Work

Working collaboratively and productively in groups and across disciplines. Demonstrate knowledge Work collaboratively and productively in groups and across disciplines.

PO10

Communication

Communicating clearly and convincingly about design, technology, practice and future contributions to expert and non-expert audiences.

PO11

Project management and finance

Complying with laws, codes and standards that impact fire safety and life safety. Produce construction drawings and documents using industry standards for a variety of designs.

PO12

Life-long learning

Recognizing the need for, and have the preparation and ability to engage confidently in self-directed study and research.

Program Specific Outcomes (PSO’s)

PSO1

Ability to demonstrate skills and use of technologies to enable production of designed outcomes appropriate to the relevant discipline.

PSO2

PSO3

Implement and scale up skill development efforts across the country and to train more people.

USPs

Innovative Curriculum: Forward-thinking curriculum for BDes in Communication Design that blends traditional design principles with cutting-edge digital media and technology, has positioned SoD amongst the best colleges for communication design. Courses covering a wide range of topics including graphic design, user experience (UX), user interface (UI) design, motion graphics, and interactive media.
Advanced Technological Resources: Access to state-of-the-art design labs and studios equipped with the latest software and hardware for graphic design, video production, and interactive media.
Experiential learning with live projects: Hands-on live projects for skill based learning
Mentoring for self: Initiated projects & Freelancing
Expert Faculty: Industry-experienced faculty from IIT Mumbai and IIT Delhi who bring a wealth of practical knowledge and insights into the classroom.
Advisory board member: Mr. Shubit Sagar: Art Director - Gartner India.
Mr. Sandeep Varma: Director Business Development at Studio34 Design Art (P) Ltd.
Regular industry events, guest lectures, and workshops led by influential designers and thought leaders.

State-of-the-art Lab and facilities:

Model making lab with laser cutting machine and 3D printer.
Fashion Design Lab with best sewing machines and other fashion design equipment.
Product design prototyping lab with CNC, Laser cutting machine, carpentry machines, 3D scanner and printers.
Computer labs with latest computers and software.

Benefits

The Bachelor of Design program offers several benefits, including:

Comprehensive Skill Set: Gain a deep understanding of creating functional and aesthetically pleasing indoor spaces.
Communication Design Proficiency: Develop strong visual communication skills, enhancing the ability to convey design concepts effectively.
Creative Versatility: Integrate principles of interior design and communication design, allowing for innovative and versatile design solutions.
Adaptability: Apply skills across various design disciplines, from residential and commercial spaces to exhibitions and public installations.
Enhanced Employability: Qualify for diverse career opportunities such as interior designer, spatial designer, and visual merchandiser, with added value in communication design.
Strong Portfolio Development: Work on comprehensive projects that showcase the ability to design and communicate effectively.
Professional Presentation: Create compelling visual presentations that highlight the design process and solutions.
Cutting-Edge Tools and Techniques: Gain proficiency in industry-relevant software used in both interior and communication design fields.
Latest Trends and Technologies: Stay updated with the latest trends, tools, and technologies in design, ensuring skills remain relevant and competitive.
Practical Experience: Participate in hands-on projects and internships that provide practical experience and industry exposure.
Sustainable Practices: Learn to incorporate sustainable design principles in projects, contributing to environmentally responsible design solutions.

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FAQs

The courses offered by School of Design -

Bachelor of Design – Total 90 seats in 1^st year

With specializations in:-

Communication
Interior and Spatial Design
Product Design
Fashion Design

We have the best faculties, infra and most importantly we practice collaborative learning. We offer industry culture in the studio/ lab work and practical subjects. Students already have started working on the commissioned work, they have fetched through their online contacts. We are promoting such activities under trends and technology criteria.

Our students are going to work/collaborate with students of computer applications for their game development subject and their UX/UI.

The curriculum /subjects more or less similar to other colleges are taught differently, with the assignments based on TECHNOLOGY , up gradation, and the global issues / social issues incorporated with the students innovative and out of the box approach.

We started the course in 2020 so our students are yet to be placed. But we, the faculties have our professional network and our experiences, through which we are going to place the students for their internships and the jobs too.

Usually we tell how our students from earlier colleges placed and how we helped them with our network.

School of Design is one of the faculties of Manav Rachna International Institute of Research And Studies MRIIRS (formerly MRIU) located in “E” Block, Sector 43, Aravalli Hills, Delhi- Surajkund Road, Faridabad.

As the interior designer’s work is based on conceptual design, drawing is one of the tools to depict the ideas developed for the client’s needs & 2D & 3D drawing techniques is also taught as a part of the curriculum.

Yes, a fresher can start his/her own business as ours is a practical skill based course & we give exposure to the students in the area of entrepreneurship also.

Yes, workshops/seminars/ exhibitions are conducted, where the students get an interactive session with the industry experts. In short, all such activities are an integral part of this program.

The students can explore during the course while experiencing various media, skills sets, subjects and the opportunities to work as

Communication Designers: Visual designers/ux/ui designer in a game/ software companies, Art director/ visualizer/ graphic / visual designer / illustrator/ freelancer- advertising, media houses, studios, publishing houses.
Animation and VFX: Graphic designer, ROTO artist, compositing (comp) artist, clean plate artist (CP artist), matt painting creator, 2d and 3d motion capture artist (mocap) artist, sound recording artist, video editor, motion graphics artist, VFX artist. Animator for game development companies, media houses, e learning companies, films, advertising agencies
Interior Designers can work as: Space Planner, Freelance Interior Designer, Office Space Designer, Set Designer, Corporate Showroom Designer, Art Director, Furniture Designer, Wall Covering Designer, Window Treatment Specialist, Interior Design Educator, Kitchen & Bath Designer, Design Journalist, Color Consultant etc.

5 Instructions as given by the institute and authorities.

No, the course curriculum is designed in a manner that a student is introduced and trained in basics in first semester to eventually introduced to advanced and specialized techniques.

Related Courses

B.Des - Interior and Spatial Design

B.Des - Product Design

B.Des - Communication Design

Compare

Program Name	Benefits	Fees	Job Prospects
B.Design with specializations in Product Design	Practical Skills Acquisition End-to-End Product Involvement Holistic Product Development	3,25,000 Annually	UX Designer Design engineer Product manager Accessory designer UX designer Packaging designer
B.Design with specializations in Communication Design	Visual Mediums Focus Effective Communication Tools Enhancing Visual Communication	3,25,000 Annually	Graphic designer, Brand manager Packaging designer Social media manager Print media manager Art director Creative director
B.Design with specializations in Interior and Spatial Design	Structured Program Exposure Focus on Contemporary Themes Super Specialization in Diverse Spaces	3,25,000 Annually	Interior design consultant Furniture designer Lighting designer Project manager CAD technician Exhibition designer Turnkey project contractor
B.Design with specializations in Fashion Design Studies	Global Exposure in Fashion Design Comprehensive Learning beyond Skills Holistic Preparation for Label Success	3,25,000 Annually	Fashion designer Fashion illustrator Pattern maker Fashion merchandiser Textile designer Brand manager Fashion photographer