B.Design

with specialization in Communication Design

Course Level
Undergraduate
Course Fee
INR 3,25,000
US $ 5,000
Duration
4 Years
Scholarship

A Bachelor of Design (B. Des) 4-year and Bachelor of Science in Interior Design and Decoration (3-Year) is an undergraduate program that provides students with a comprehensive understanding of design theory, techniques, and methodologies. The course is typically designed to equip students with the skills and knowledge needed to succeed in a variety of design-related careers.

The program typically includes a mix of coursework, design projects, and practical experience, with a focus on developing skills in areas such as:

Design fundamentals, including color theory, composition, and typography
Design research and analysis
Digital design tools and software (Digital and analogue methodologies are amalgamated)
User experience (UX) design
User interface (UI) design
Design thinking and innovation
Visual communication and branding
BACHELOR OF DESIGN (4 years )
Design history and theory
Material exploration and experimentation
Sustainable design principles
Resource management, Scheduling, and Project Management

Throughout the program, students may have the opportunity to work on design projects for real-world clients, participate in internships or co-op programs, and build a portfolio of work to showcase their skills to potential employers.

Upon completion of a B.Des program, graduates may pursue careers in a wide range of industries, including advertising, graphic design, web design, Communication design, interior design, among others. Alternatively, some graduates may choose to pursue further education, such as a Master of Design (M. Design) program, to further specialize in a particular area of design.

Career Path

The communication design industry offers a variety of career opportunities for individuals with creative talent and a passion for visual storytelling. Some of the most common roles in the industry include:

Graphic Designer: Designing visual content for print and digital media, such as logos, posters, brochures, websites, and social media graphics.
Art Director: Managing the creative direction of visual content for advertising campaigns, films, TV shows, and other media.
Creative Director: Managing the overall creative direction of visual content for brands, advertising agencies, and other organizations.
User Experience (UX) Designer: Designing user interfaces for websites, apps, and other digital products.
User Interface (UI) Designer: Designing the visual elements of user interfaces for websites, apps, and other digital products.
Branding Designer: Developing and managing brand identities, including logos, color palettes, and brand guidelines.
Packaging Designer: Designing product packaging and labeling.
Web Designer: Designing and developing websites, including UI and UX design.
Motion Designer: Creating animated visual content, including title sequences, commercials, and other video content.
Social Media Manager: Managing and creating visual content for social media platforms.

Program structure

Foundation Courses: Students begin with foundation courses that provide a broad understanding of design principles, art history, basic drawing, and visual communication skills.
Core Communication Design Courses: These courses focus on developing skills in graphic design, typography, branding, advertising, digital media, user experience design, and visual storytelling. Students learn about design software tools and techniques to effectively communicate messages through visual mediums.
Visual Communication and Multimedia Courses: Students explore various aspects of visual communication, including illustration, photography, video production, motion graphics, and interactive media design.
Design Thinking and Research: This course emphasizes the application of design thinking methodologies and research techniques to solve communication design problems, understand target audiences, and develop user-centered design solutions.
Portfolio Development: Students work on building a professional portfolio that showcases their skills, creativity, and expertise in communication design. They receive guidance on presenting their work effectively and positioning themselves in the industry.

Programme Outcomes (PO’s)

PO1

Design knowledge

applying a broad knowledge of design across a range of disciplines with in-depth knowledge in at least one area of study.

PO2

Problem analysis

through the application of project-based learning, incorporating critical, analytical and methodological skills relevant to the identification of problems.

PO3

Design/development of solutions

Solve the problems identified in practical and creative ways through the application of knowledge of local and global contexts.

PO4

Conducting Investigation of Complex Design Issues

Use research-based knowledge and research methods to investigate issues so as to gain insights for design solutions.

PO5

Modern tool usage

Create, select, and apply appropriate techniques, resources, and modern engineering tools including prediction and modelling to complex design solutions with an understanding of their limitations.

PO6

The Design and society

Apply reasoning informed by the contextual knowledge to assess societal, health, safety, legal, cultural issues and evaluating the role of design in addressing faced by local and global communities.

PO7

Environment and sustainability

Understand the impact of the professional design solutions in the environmental contexts, and demonstrate the knowledge of, and need for sustainable.

PO8

Ethics

Recognize and understand the ethical responsibilities of individuals and organizations in society.

PO9

Individual and Team Work

Work collaboratively and productively in groups and across disciplines. Demonstrate knowledge Work collaboratively and productively in groups and across disciplines.

PO10

Communication

communicate clearly and convincingly about design, technology, practice and future contributions to expert and non-expert audiences.

PO11

Project management and finance

Comply with laws, codes and standards that impact fire safety and life safety. Produce construction drawings and documents using industry standards for a variety of designs.

PO12

Life-long learning

Recognize the need for, and have the preparation and ability to engage confidently in self-directed study and research.

Program Specific Outcomes (PSO’s)

PSO1

Ability to demonstrate skills and use of technologies to enable production of designed outcomes appropriate to the relevant discipline.

PSO2

Understanding of the social, professional, historical and theoretical contexts of the appropriate discipline.

PSO3

Implement and scale up skill development effort across the country and to train more number of people.

USPs

Live projects and entrepreneurial support: The school provides resource and alumni support for students interested in entrepreneurship, fostering a culture that encourages design students to start their own ventures or freelance careers. The students while studying gets the opportunity to work on real project.
Alumni support and networking opportunity: Strong connections with industry professional and design firms gives students an opportunity for real-world exposure and connection. Our regular interactive sessions with alumni helps in building wide network within industry.
Cutting – edge curriculum: The B. Design program offers a comprehensive curriculum that is constantly updated as per industry demands. This ensure that students are industry ready on graduation.
Experienced faculty: The department boasts a team of experienced faculty members who have expertise in various design disciplines. They bring industry knowledge and practical insights to the classroom, providing valuable guidance and mentorship to students.

State-of-the-art Lab and facilities:

Model making lab with laser cutting machine and 3D printer.
Fashion Design Lab with best sewing machines and other fashion design equipment.
Product design prototyping lab with CNC, Laser cutting machine, carpentry machines, 3D scanner and printers.
Computer labs with latest computers and software.

Benefits

The Bachelor of Design program offers several benefits, including:

Specialized Knowledge: The program provides in-depth knowledge and practical skills in various design disciplines such as Communication design, Animation & VFX design, and interior design. This specialized knowledge prepares students for careers in their chosen design field.
Creative Development: The program fosters creativity and encourages students to develop their design thinking and problem-solving skills.Through project-based learning and hands-on experiences, students gain the ability to conceptualize and execute innovative design solutions.
Industry-Relevant Skills: Bachelor of Design programs often has a strong focus on practical skills development. Students learn to use design software, tools, and techniques that are widely used in the industry. This equips them with the necessary skills to excel in their future design careers.
Professional Portfolio: Throughout the program, students have the opportunity to build a strong portfolio of their design work. A well-curated portfolio showcases their abilities and becomes a valuable asset when seeking internships or job opportunities in the design industry.
Collaboration and Networking: Design programs often emphasize teamwork and collaboration. Students work on projects with their peers, allowing them to develop communication, collaboration, and interpersonal skills. Additionally, they have the chance to connect with industry professionals, guest speakers, and alumni, which can lead to valuable networking opportunities.
Career Opportunities: A Bachelor of Design degree opens up a wide range of career possibilities. Graduates can pursue careers as graphic designers, web designers, Animation & VFX designers, UX/UI designers and interior designers. The demand for design professionals continues to grow across various industries, offering ample employment opportunities.
Entrepreneurial Pursuits: Design programs often encourage entrepreneurship and provide students with the skills and knowledge to start their own design businesses. Graduates can leverage their creativity and business acumen to establish their design studios or freelance practices.
Continuous Learning: Design is a constantly evolving field, and a Bachelor of Design program instills a mind-set of lifelong learning. Graduates are equipped with the ability to adapt to new design trends, technologies, and industry demands, positioning them for continued success in their careers.

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FAQs

The courses offered by School of Design -

Bachelor of Design – Total 90 seats in 1^st year

With specializations in:-

Communication
Interior and Spatial Design
Product Design
Fashion Design

We have the best faculties, infra and most importantly we practice collaborative learning. We offer industry culture in the studio/ lab work and practical subjects. Students already have started working on the commissioned work, they have fetched through their online contacts. We are promoting such activities under trends and technology criteria.

Our students are going to work/collaborate with students of computer applications for their game development subject and their UX/UI.

The curriculum /subjects more or less similar to other colleges are taught differently, with the assignments based on TECHNOLOGY , up gradation, and the global issues / social issues incorporated with the students innovative and out of the box approach.

We started the course in 2020 so our students are yet to be placed. But we, the faculties have our professional network and our experiences, through which we are going to place the students for their internships and the jobs too.

Usually we tell how our students from earlier colleges placed and how we helped them with our network.

School of Design is one of the faculties of Manav Rachna International Institute of Research And Studies MRIIRS (formerly MRIU) located in “E” Block, Sector 43, Aravalli Hills, Delhi- Surajkund Road, Faridabad.

As the interior designer’s work is based on conceptual design, drawing is one of the tools to depict the ideas developed for the client’s needs & 2D & 3D drawing techniques is also taught as a part of the curriculum.

Yes, a fresher can start his/her own business as ours is a practical skill based course & we give exposure to the students in the area of entrepreneurship also.

Yes, workshops/seminars/ exhibitions are conducted, where the students get an interactive session with the industry experts. In short, all such activities are an integral part of this program.

The students can explore during the course while experiencing various media, skills sets, subjects and the opportunities to work as

Communication Designers: Visual designers/ux/ui designer in a game/ software companies, Art director/ visualizer/ graphic / visual designer / illustrator/ freelancer- advertising, media houses, studios, publishing houses.
Animation and VFX: Graphic designer, ROTO artist, compositing (comp) artist, clean plate artist (CP artist), matt painting creator, 2d and 3d motion capture artist (mocap) artist, sound recording artist, video editor, motion graphics artist, VFX artist. Animator for game development companies, media houses, e learning companies, films, advertising agencies
Interior Designers can work as: Space Planner, Freelance Interior Designer, Office Space Designer, Set Designer, Corporate Showroom Designer, Art Director, Furniture Designer, Wall Covering Designer, Window Treatment Specialist, Interior Design Educator, Kitchen & Bath Designer, Design Journalist, Color Consultant etc.

5 Instructions as given by the institute and authorities.

No, the course curriculum is designed in a manner that a student is introduced and trained in basics in first semester to eventually introduced to advanced and specialized techniques.

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B.Design

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Compare

Program Name	Benefits	Fees	Job Prospects
B.Design with specializations in Product Design	Practical Skills Acquisition End-to-End Product Involvement Holistic Product Development	3,25,000 Annually	UX Designer Design engineer Product manager Accessory designer UX designer Packaging designer
B.Design with specializations in Communication Design	Visual Mediums Focus Effective Communication Tools Enhancing Visual Communication	3,25,000 Annually	Graphic designer, Brand manager Packaging designer Social media manager Print media manager Art director Creative director
B.Design with specializations in Interior and Spatial Design	Structured Program Exposure Focus on Contemporary Themes Super Specialization in Diverse Spaces	3,25,000 Annually	Interior design consultant Furniture designer Lighting designer Project manager CAD technician Exhibition designer Turnkey project contractor
B.Design with specializations in Fashion Design Studies	Global Exposure in Fashion Design Comprehensive Learning beyond Skills Holistic Preparation for Label Success	3,25,000 Annually	Fashion designer Fashion illustrator Pattern maker Fashion merchandiser Textile designer Brand manager Fashion photographer