Brief Profile
A teacher, trainer and researcher with more than twenty years of experience. She have several publications to her credit including books/ book chapters and a number of papers in various leading International and National Journals in the areas of digital marketing, customer relationship management, retail marketing, consumer behaviour and brand management. She is the Editor-in-Chief of a bi-annual research journal -‘Journal of Management Research and Business Excellence’ and is the former editor of the journals- ‘Marketology’ and ‘Journal of Human and Work Management’.
She participated and organized many Workshops, Conclaves and Seminars on diverse topics. She is presently working as Professor, School of leadership and Management (SLM) in Manav Rachna International Institute of Research and Studies. She is the Area Chair of Marketing and Healthcare area. Prior to this, she has worked for many organizations of repute in teaching and leadership positions.
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