Dr. Nidhi Tandon

Brief Profile

Dr. Nidhi Tandon, an accomplished Associate Professor in Management at the Manav Rachna International Institute of Research and Studies, received the prestigious Manav Rachna Karmsu Kaushlam Puraskar 2022 for her exceptional contributions. With over 18 years of teaching experience, she specializes in Marketing, Consumer Behavior, Branding, Advertising, and Entrepreneurship. Dr. Tandon has published in distinguished SCOPUS and WoS indexed, ABDC international, and national journals, and authored "Marketing & Management in Business Development." Serving as a trained faculty member in entrepreneurship under the Pradhan Mantri Yuva Yojana, Ministry of Skill and Development in India, she not only excels as an educator but also mentors postgraduate research, shaping the next generation of scholars.