Dr. Narinder Tanwar

Professor

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Brief Profile

Dr. Narinder Tanwar is a seasoned academician and industry professional with over 26 years of rich experience, including 21.5 years in teaching and 5 years in the corporate sector. He is currently a Professor of Marketing Management at the School of Leadership and Management, Manav Rachna Institute of Research and Studies, Faridabad. Holding a Master’s in Business Administration with a specialization in Marketing, Dr. Tanwar's expertise spans Marketing, Service Marketing, Consumer Behaviour, Digital Marketing and Leadership. He has an impressive research portfolio, having published over 20 research papers in reputed journals across various domains of management and holds three patents to his credit. Actively involved in research and mentorship, Dr. Tanwar is guiding Ph.D. scholars in their research pursuits. He has presented his research work at several national and international conferences and serves as an editorial board member for research journals, contributing to scholarly advancements in the field.

Marketing, Service Marketing, Consumer Behaviour, Digital Marketing, Leadership

“E-commerce Elegance: Examining the Role of Digital Marketing in Shaping Women's Cosmetic Preferences” published in Journal of Informatics Education and Research in 2024.
“Organic Cosmetics and Sustainability: An Overview” published in Journal of Management and Entrepreneurship in 2023.
“Impact of Gender and Education Level on Selection of Health Insurance Policy” published in NIU International Journal of Human Rights in 2021.

Participated in Faculty Development Program on OBE Based Curriculum Design conducted by NITTTR Chandigarh in Jan 2025.
Participated in Faculty Development Program on Outcome based Education and Accreditation Process conducted by NITTTR Chandigarh in Nov 2024.
articipated in AICTE Training and Learning (ATAL) Academy online FDP Faculty Development Program on Developing Real Life Case Studies in 2021.
Participated in Faculty Development Program on Advanced Multivariant Data Analytics: Moderation and Mediation Analysis using AMOS and Process Macro conducted by IIM Vishakhapatnam in 2020.
Participated in Faculty Development Program on Online Teaching, Learning, and Evaluation with MOODLE and MOOC Platform Education Promotion Society of India in 2020.
Participated in One Week FDP on “Enhancing Teaching Learning Quality” organized by IQAC, MRIIRS in 2018.

07 Ph.D Guiding

More than 200

Paper presented on the topic “Rising Strong: Empowering Women for a Better Tomorrow” in 4th PRISM National Conference organized by SLM, MRIIRS in Nov 2024.
Paper presented on the topic “Women Empowerment in India: A Study of Socio-Economic and Cultural Influences” in 75th ICA National Conference organized by PAHER in Oct 2024.
Paper presented on the topic “Enhancing Customer Experience in Durable Goods Industry: A Study on Strategy and Innovation in International Conference organized by ICMET in Dec 2023.
Paper presented on the topic “Digital Marketing Paving the Way for Business Resilience and Success” in National Conference organized by JCBUST in Oct 2023.
Paper presented on the topic “Impact of Social Media on Human Behavior and Society” in National Conference organized by Institute of Management Studies And Research (IMSAR), Maharshi Dayanand University in 2019.
Paper presented on the topic “Impact of Social Media on Human Behavior and Society” in National Conference organized by Institute of Management Studies And Research (IMSAR), Maharshi Dayanand University in 2019.
Paper presented on the topic “Impact of Special Economic Zones on Indian Economy” in National Conference organized by Institute of Management Studies And Research (IMSAR), Maharshi Dayanand University in 2017.
Paper presented on “Make in India and Entrepreneurial Business Opportunities: A Roadmap for Growth” in National Conference held at Institute of Management Studies And Research (IMSAR), Maharshi Dayanand University in 2015.
Paper presented on “Customer Relationship Management in Organized Retailing” in International Conference held at Ansal University in 2015.

Paper presented on “The Impact of Eco-Friendliness and Sustainability on Consumer Perception and Purchase Intention in Durable Goods” in National Seminar sponsored by ICSSR, held at Manav Rachna International Institute of Research and Studies (A Deemed to be University) in 2023.
Paper presented on “Role of Digital Marketing in Business” in National Seminar sponsored by ICSSR, held at Manav Rachna International Institute of Research and Studies (A Deemed to be University, Rohtak on 24th-25th May, 2023.
Two Weeks Workshop on “Research Methodology and Data Analysis” organized by University School of Management Studies, GGSIPU in 2016.
Participated in National Workshop on “Market Scenario in Built Environment – real estate, construction & infrastructure,” organized by RICS School of Built Environment, Amity University in 2013.
Participated in National Workshop on “Quality Concerns and New Methodology Measures of Assessment & Accreditation of Higher Educational Institutions” held at Shri Krishna College of Education in 2010.
Workshop attended on “Revision of Syllabi for Business Management” at Institute of Management Studies And Research, Maharshi Dayanand University in 2007.

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Patent published on “A New Management Approach to Knowledge-Creating Strategic Decision-Making in Organizations” in Oct 2022 in the Official Journal of The Patent Office, Government of India
Patent published and granted on “Generic Brand Metrics Framework Using Scorecard Approach” in April 2022 from Government of Australia.
Patent published and granted on “Water Management Technology: Smart City Waste Water Management Using IoT- Based System” in Dec 2020 from Government of Australia.

10 Books