Dr. Mani Tyagi

Assistant Professor

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4.8
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Brief Profile

Dr. Mani Tyagi is a dynamic and results-driven academic professional with more than a decade of experience in higher education, specializing in Marketing, International Business, and Corporate Training. Her teaching portfolio includes courses in Marketing, Consumer Behavior, Strategic Management, and International Business, where she combines traditional academic content with cutting-edge business trends.

Dr. Tyagi has completed her doctorate in Management. She is a double post-graduate in MBA and PGDMM from UPTU and Narsee Monjee University. In her academia, she has several certification courses from IIT Bombay and IIM Bangalore. Dr. Mani is a White Belt Holder of Six Sigma and a certified Project Manager from MSI, USA.

She is a fellow member of NSDC's leading training partner. She has 18 copyrights and 1 patent in her credit.

Recently, she got awarded by Dr. Sarojini Naidu International Award for Working Women, under the category of ‘Educationist’ by the International Chamber of Media & Entertainment Industry (ICMEI).

Marketing, International Business, and Corporate Training

Published a chapter in IGI Global on “Neuroscience Marketing: A new age marketing” in the book titled “Building Organizational Resilience with Neuroleadership” with DOI: 10.4018/979-8-3693-1785-3.ch014 (page number 215-229) 2024.
Published a chapter in IGI Global on “Navigating the Tapestry Unveiling the Resilience of Multicultural and Multigenerational Leadership in the Contemporary Workplace” in the book “Resilience of Multicultural and Multigenerational Leadership and Workplace Experience” with DOI: 10.4018/979-8-3693-1802-7.ch002 (Page number 32-50) 2024.
Published a chapter in IGI Global on “Consumer Experience and Decision-Making in the Metaverse: Marketing 2.0 beyond Traditional Boundaries ” in the book “Consumer Experience and Decision-Making in the Metaverse” with DOI: 10.4018/979-8-3693-4167-4.ch004 (Page number 57-77) 2024.
“An empirical study on customer satisfaction by engaging them through AI Tools” in International Conference on Effectiveness of Artificial Intelligence in Business During Industry 4.0 Era- 2023” held at St. Andrews Institute of Technology & Management, Gurgaon. (Won First prize in faculty paper presentation category)
“Designing a gamification algorithm for language learning application” in the International Conference on Innovative Practice in Technology and Management (ICIPTM 2022) at Amity University, Greater Noida campus (IEEE Conference).
“Leveraging Technology for Robust Financial Facilities: A Comparative Assessment of BRICS Nations” in “International Conference on Computation, Automation & Knowledge Management-2020” at Amity University, Dubai campus (IEEE Conference).
“Measuring CSR Performance of FMCG Companies of India using AHP Model” in “Journal of Management Research and Analysis (JMRA)” ISSN: 2394-2770, Impact Factor: 4.878, Volume 05 Issue 02(1), June 2017, Pages: 216-222
“CSR and Brand Equity: A Case Study of FMCG Companies of India” in “Journal of Management Research and Analysis (JMRA)” ISSN: 2394-2770, Impact Factor: 4.878, Volume 05 Issue 02(1), June 2017, Pages: 223-227

Five days FDP on “Outcome based Education and Accreditation Process” in association with NITTTR Chandigarh at Manav Rachna International Institute of Research and Development year 2024
Five days FDP on “Technologies for sustainable rural development” in association with NITTTR Chandigarh at Manav Rachna International Institute of Research and Development year 2024
Two days FDP on “IPR and Innovations” at Amity University, Greater Noida. Year 2022.

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Attended several International conferences on Innovation, automation and Sustainability, latest publications in conferences are

Attended PRISM 2024 on the topic “Green Entrepreneurship: Exploring the Incentives and Benefits of Sustainable Business Practices”.
Attended Commit-Con 2024 on the topic “AI Chatbots vs. Human Agents: A Comparative Study of Customer Engagement”

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Conducted a workshop on GNOMIO-MOODLE for teaching fraternity.

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Attended a 3-day E-FDP on “Skill Development in Academic and Research” organized by the Department of Commerce, Telangana Social Welfare Residential Degree College for Women, Warangal West.
Attended a two-day National online FDP on” Designing and Implementation of Outcome-based Education (OBE) Model” conducted by the Department of Physics, Shri Muktanand College, Gangapur, Aurangabad in collaboration with IQAC, Dr Babasaheb Ambedkar Marathwada University,.
Attended an FDP on ‘Research and its Role in Academic Development: Digitalization- the Best Way Forward’, organized by IHM Bhopal.
6 days FDP from Amity University Gwalior supported by TUHH University of Hamburg, Germany on “Quantitative Analysis using SEM & Qualitative using NVIVO Software”.

She has taken sessions on IPR and IP Management for Teaching Fraternity, Quality Council of India and Indian Council of Medical and Research.

16 copyrights and 1 patent

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https://scholar.google.com/citations?user=_kwopIYAAAAJ&hl=en&authuser=1

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Awarded by Dr. Sarojini Naidu International Award for Working Women, under the category of ‘Educationist’ by the International Chamber of Media & Entertainment Industry (ICMEI).

manityagi.slm@mriu.edu.in

https://in.linkedin.com/in/mani-tyagi

PGDMM (Narsee Monjee University), MBA (UPTU), B.Ed and BBA (CCS University)

Consumer engagement and retention through AI

12 years

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