Dr. Kulbir Kaur Bhatti

• Digital Marketing
• Marketing
• Consumer Behaviour
• Corporate Training

• Vocational Education Skill Assessment and Intelligent Assistance: A Study on The Application of Machine Learning Algorithms in The Assessment Of Vocational Information Literacy Teaching Ability in Journal of Theoretical and Applied Information Technology, 2024 (Scopus)
• Bibliometric Exploration of Neuromarketing Research: Shaping Future Pathways in Neuromarketing’s Role in Sustainable Finance, 2024 (Scopus)
• Impact of Innovation and Talent Development on Innovative Business Approach in Int. J. of Process Management and Benchmarking, 2024 (Scopus)
• A study of Impact of Lok Sabha elections on stock market return with special reference to S&P BSE Sensex and Nifty 50, International Journal of Management Studies, 2019 (UGC Approved)
• Determinants of Green Marketing Leading to Sustainable Competitive Advantage for Retailers within Delhi Region, Indian Journal of Marketing, 2018 (Scopus)
• Green Store Attributes and Infrastructure: A Connecting Link Between Retailers and Consumers to Bring Sustainability, International Journal of Civil Engineering and Technology, 2018 (Scopus)
• Study of Relationship between USD/INR Exchange Rate and BSE Sensex from 2008-2017, International Journal of Management Studies, 2018 (UGC Approved)

• Outcome-based Education and Accreditation Process (November 2024), NITTTR Chandigarh.
• Enhancing Research Capabilities for Academic Career Progression (September 2024), NITTTR Chandigarh
• Ethics & Integrity in Marketing Practices, (July 2024), Sushant University
• Technologies for Sustainable Rural Development (June 2024), NITTTR Chandigarh.
• NEP 2020 ORIENTATION & SENSITIZATION PROGRAMME (June 2024), University of Delhi
• Effective Teaching Learning using Social Media, (June 2023), NITTTR Chandigarh
• Managing Your Ego and Emotions at Your Workplace, (September 2023), NITTTR Chandigarh

In process : 2

More than 150

• Presented paper on Renewable Energy and SDG 7: Navigating Key Challenges in Emerging Economies at SUSTAINED 2024, 1st International Conference on Sustainability and Technological Advancements organized by Manav Rachna International Institute of Research and Studies, December 2024
• Presented paper on the Impact of Covid -19 on Interlinkages between Selected Stock Indices at 6th Online International Conference on Advancing Management: Innovation, Engagement & Impact in the Post-Covid Era Organized by KIET Group of Institutions, Ghaziabad, August 2021.
• Presented research paper on the Impact of Black Friday Sales on Consumers in Delhi at the National Conference on Next Generation Smart Business Practices – Industry 4.0 organized by Periyar Management and Computer College in association with Guru Gobind Indraprastha University, January 2020.

• Confluence 2023-ICSSR Sep 2023, Manav Rachna International Institute of Research and Studies.
• Presented research paper on Role of Green Marketing to Bring Sustainability in Terms of Environment and Socio-Economic Conditions, at the National Seminar on Green Technologies for Sustainable Environmental Management, held at the School of Environment & Natural Resources, Doon University, Dehradun, March 2013.
• Attended National Seminar on Body Implanted Microsystem Technology organized by Uttaranchal College of Technology and Bio Medical Sciences, Dehradun, April 2013
• Attended DST Sponsored National Seminar on Global Warming and its Effect on Water Resources organized by Graphic Era University, Dehradun, 2011

• Professional Development Programme on Emotional Intelligence, February 2024
• Digital Marketing Tool, March 2024
• Quality Perspectives, Design and Analysis for Publication, July 2021.
• Emergence of Extended HR Roles in Unprecedented Situation, August 2020.
• Prospects of Digital Marketing Post Covid-19, July 2020.
• FDP cum Workshop on Smart Teaching Learning Pedagogy for Next–Generation Business Professionals organized by Periyar Management and Computer College in collaboration with Periyar Maniammai Institute of Science and Technology, Thanjavur January 2020.

343499

https://scholar.google.com/citations?hl=en&user=9l0V6AMAAAAJ&view_op=list_works

Conducted sessions for the Quality Council of India and Indian Council of Medical and Research of “Margdarshan: An Orientation Programme”

NIL

• Patent for Wearable language Translator, January 2024
• Patent for Brand Legacy Through Customer Loyalty and Advance Marketing Tools, August 2022.

• Strategic Management in Digital Age: A New Paradigm. ISBN: 978-81-19585-18-2

• Best Paper Award for Impact of Covid -19 on Interlinkages between Selected Stock Indices at 6th Online International Conference on Advancing Management: Innovation, Engagement & Impact in the Post Covid Era Organized by KIET Group of Institutions, Ghaziabad on 6 August 21.
• Awarded BEST FACULTY of the Year for the Academic Session 2018-19.
• Awarded BEST FACULTY of the Year for the Academic Session 2017-18.

PhD, MBA, BTECH

• Digital Marketing
• SEO
• Content Writing
• Design Thinking
• Wordpress
• Social Media Marketing
• Automation
• Marketing Analytics

14 years

• National Conference on "Next Generation Smart Business Practices in Post Pandemic Era", organized by Periyar Management and Computer College, Delhi, February 2021.
• National Conference on Next Generation Smart Business Practices – Industry 4.0”, Organized at Periyar Management and Computer College, Delhi, January 2020.
• National Conference on Next Generation Smart Business Practices”, Organized at Periyar Management and Computer College, Delhi, April 2019.
• National Conference on Innovative Practices for Sustainability & Social Growth”, Organized at Periyar Management and Computer College, Delhi, April 2018.