Dr. Disha Batra

Brief Profile

Dr Disha Batra is working as Assistant Professor at Department of Journalism & Mass Communication, Manav Rachna International Institute of Research & Studies, Faridabad. With over 8 years of experience and three-times UGC NET-JRF qualification, she has dedicated her career to shaping the next generation of journalists and media professionals. Armed with a Doctorate in Business Journalism as Senior Research Fellow from Punjabi University, Patiala and an impressive portfolio of published works, she has developed a deep understanding of the Indian Business media landscape and the power of business journalism. Her academic background, coupled with the role as the Head of Branding and PR @Humans of Digital Marketing, a leading digital marketing firm, has allowed her to bridge the gap between theory and practice, crafting successful branding and PR strategies that make a lasting impact. 

Her in-depth knowledge in this field has led her to explore the potential of ChatGPT and unleash its power in the context of media. Dr Batra has shared the insights and findings in a book titled, “Unleashing the power of ChatGPT in Media” dedicated to harnessing the capabilities of ChatGPT in the media industry, solidifying her position as a thought leader in the intersection of AI and journalism. She has also shared her knowledge and AI expertise among distinguished academicians and students through various Faculty development and knowledge exchange programmes.