Dr. Arnab Chakraborty

  • Associate Professor

Brief Profile

Dr. Arnab Chakraborty has more than 17+ years of corporate and academic experience. He is currently working as an Associate Professor – Marketing, Digital Marketing & Economics and Area Chair – Digital Marketing, in School of Leadership and Management, Manav Rachna Institute of Research and Studies, Faridabad. He has also held academic and administrative positions in other premier institutions of the country. He has worked as a Program Manager with Amity Global Business School, Amity University, Noida; and HOD, Department of Management, College of Applied Education and Health Sciences, Meerut. He has conducted several MDPs, FDPs and training programs. He has also published 20 research papers in Scopus indexed, UGC Care list and peer reviewed National and International journals. He has also written 2 books on Economics and International Business, 2 book chapters and has 3 patent publications. He has presented many research papers in management conferences on national and international repute. His area of interest is Developmental Economics, Digital Marketing and Marketing Management. He is Ph.D. in Economics from CCS University, Meerut. Prof. Arnab had qualified UGC NET, and had done MBA (Marketing), PGDBM (Marketing & HR), MA (Economics). He is certified in Micro-economics from IIT Kharagpur and a certified Digital Marketer from Punjab University, Chandigarh.

Digital Marketing, Marketing and Economics.

  • Book chapter titled “A Quantitative Study on Environmental Sustainability in Ecotourism: The Need for Eco-Smart Technology Integration in Marketing Dynamics” in the Scopus Indexed book titled “Sustainability Development through Green Economics” by Emerald Publishing Limited, Volume 114 (4th September 2024), Page No. 135-156. https://www.emerald.com/insight/content/doi/10.1108/S1569-375920240000114009/full/html
  • Research Paper titled “Understanding the Drivers of Continued Use of Online Food Delivery Platforms among Indian Consumers” in the Scopus Indexed Journal, Indian Journal of Agricultural Economics, ISSN: 0019-5014 Volume 79, Issue 2 (June 2024), Page No. 271 – 288. http://dx.doi.org/10.63040/25827510.2024.02.007
  • Research Paper titled “Attitude Towards eHealth Services: Government Initiatives in India” presented in IEEE sponsored 11th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO) and published in IEEE Explore on 14th May 2024 and indexed in Scopus Database. https://doi.org/10.1109/ICRITO61523.2024.10522309
  • Research paper titled “Enhancing Agricultural Resilience in Sangli District: Leveraging Machine Learning for Soil-based Yield Forecasting and Strategy Development” presented in IEEE sponsored 11th International Conference on Computing for Sustainable Global Development (INDIACom) and published in IEEE Explore on 18th April 2024 and indexed in Scopus Database.
  • Research Paper titled “Role of Technology in Employment Generation in India” presented in IEEE sponsored 10th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO) and published in IEEE Explore on 8th December 2022 and indexed in Scopus Database. 10.1109/ICRITO56286.2022.9965002

  • Participated in NEP 2020 Orientation and Sensitization Programme organized by Center for Professional Development in Higher Education (UGC – MMTTC), University of Delhi in June 2024.
  • Participated and completed a two-week Certificate Course and FDP on ‘Digital Analytics for business’ from EICT, IIT Roorkee in August 2023.

5

500+

  • “Impact of Social Media on Purchase Intention Concerning Food Delivery Apps” presented in International Conference on Emerging Trends in Business Analytics & Management Sciences, IIT Bombay, 12th – 14th December 2024.
  • “Evaluating the Effectiveness of Random Forest versus Decision Tree Algorithms in Predictive Analytics for Enhancing Sustainable Development Strategies in Real Estate, Infrastructure, and Construction: A Machine Learning Perspective”, presented in International Conference on Intelligent Systems and Advanced Applications (ICISAA), Bharti Vidyapeeth Pune, October 2024
  • “Leveraging Smart Technologies for Sustainable Workforce Development” presented in Sustained 2024, 13th-15th December 2024
  • “Reconfiguring Management Education in India: A Competency-based Perspectiv, presented in PRISM 2024, 19th – 21st November 2024
  • “Food Safety Practices Among Street Food Vendors: A Comprehensive Review with a Focus on Delhi NCR” presented in PRISM 2024, 19th – 21st November 2024
  • “Attitude Towards eHealth Services: Government Initiatives in India” presented in IEEE sponsored 11th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO) and published in IEEE Explore on 14th May 2024 and indexed in Scopus Database. https://doi.org/10.1109/ICRITO61523.2024.10522309
  • “Enhancing Agricultural Resilience in Sangli District: Leveraging Machine Learning for Soil-based Yield Forecasting and Strategy Development” presented in IEEE sponsored 11th International Conference on Computing for Sustainable Global Development (INDIACom) and published in IEEE Explore on 18th April 2024 and indexed in Scopus Database.
  • “Role of Technology in Employment Generation in India” presented in IEEE sponsored 10th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions) (ICRITO) and published in IEEE Explore on 8th December 2022 and indexed in Scopus Database. 10.1109/ICRITO56286.2022.9965002

Confluence – 2023 an ICSSR sponsored National Seminar, organized by Manav Rachna International Institute of Research and Studies on 1st – 2nd September 2023.

Trained 40 ICMR participants in Margdarshan 2025 at National Productivity Council Chennai, representing SLM, MRIIRS in association with Quality Council of India during 21st January 2025 to 31st January 2025

  • Simulation based e-learning system for Management Decision and its effect; Published in The Patent Office Journal No. 07/2024 dated 16.02.2024 with application number 202411008493
  • Block Chain based Secure, Reliable and Distributed Voting System; Published in The Patent Office Journal No. 40/2021 dated 01.10.2021 with application number 202111041201A

  • Reference book on Macro Economics. Published by Arihant Publications Ltd. ISBN No. 978 – 93 – 5094 – 089 – 1
  • Reference book on International Trade. Published by Thakur Publications, Lucknow. ISBN No. 978 – 93 – 83130 – 53 – 5
  • A chapter in the book named Marketing Mosaic: Elements Driving Consumers and Business, published by Manakin Press, Delhi. ISBN No. 9789 – 38622 - 1216

Ph.D, UGC-NET, MBA (Marketing), PGDBM, MA (Economics), Certified Digital Marketer

Digital Marketing, Marketing and Economics

18 Years

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Dr. Arnab Chakraborty
  • Qualification Ph.D, UGC-NET, MBA (Marketing), PGDBM, MA (Economics), Certified Digital Marketer
  • Expertise Digital Marketing, Marketing and Economics
  • Experience 18 Years

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