Dean’s Message – FMeH
Dr. Maithili Ganjoo
Qualifications: Ph.D. in Sociology from JNU, M.Phil in Sociology from JNU, M.A. in Sociology from JNU, B.A. in History from Delhi University
Experience: 29 Years
Areas of Interest: Strategic Planning, Consumer Behaviour and Knowledge Management
Dr. Maithili Ganjoo is a Ph.D. in Sociology from Jawaharlal Nehru University, New Delhi. She has over two decades of work experience with leading media organizations like JWT, Ogilvy & Mather, Dainik Jagran Group and Group-M. Her specialization is Strategic Planning, Consumer Behavior and Knowledge Management. She has designed several Integrated Communication campaigns in the Development Sector and for Brands. These include campaigns on RMNCH+A, Pulse Polio campaign, Red Ribbon Express, Sarva Shiksha Abhiyan, HUL brands etc. She has excellent research skills, both academic and applied that have been used in the creation of several Human Centered Design projects.
She has taught Advertising &; PR, Consumer Behaviour, Film studies and Media Management to PG students at Jagran Institute of Mass Media and Management, Noida, Pearl Academy of Fashion, Delhi and Manipal University (MAHE), Karnataka.
She has written a text book for CBSE school children (under Bal Bharati Publications) and wrote monthly column, ‘Culture Watch’ in ‘Pravasi Times’ a bilingual magazine with an online platform published by Pravasi Times publishers, from UK and India (2007-09)
She is passionate about films and believes in the power of Storytelling as a catalyst of social change.
Curious. Creative. Compassionate. These are the attributes of the students at the Faculty of Media Studies & Humanities (FMeH) at Manav Rachna International Institute of Research and Studies.(MRIIRS)
FMeH is a vibrant community of students, faculty, staff and alumni. Our programs focus is on developing critical thinking skills as well as hands-on learning. The aim is to provide a holistic education so that students develop professionalism with social sensitivity. The programs provide opportunities for research, exposure visits, regular lectures from industry experts, in-house publishing, designing and study abroad program. Through interdisciplinary collaborations our students regularly participate in national level events, sports and youth festivals.
Our programs train students in Journalism, including print, radio, television, new media, Advertising & Public Relations, Corporate Communication, Event Management, Brand Management, Media Management and Research Methodology. These core subjects are coupled with other social science and ethics subjects, in order to situate media and communication within the broader social context. Our post graduate programs follow the Case Method pedagogy that aids in developing the problem solving skills.
It is our firm faith that value based learning can transform a student into an efficient professional and a responsible citizen. Keeping this in backdrop, the faculty members provide the students with skills and opportunities to claim their rightful place in the world that is fast turning into a global village. Our students are sought after for their ability to translate what they have learnt in the classrooms to real world needs.
I invite you to join us at Manav Rachna International Institute of Research and Studies (MRIIRS), a comprehensive university that values the potential and talent of every student. I hope to see you on the campus sometime soon!