The Department of Journalism and Mass Communication, Faculty of Media Studies and Humanities, MRIIRS organized a guest lecture on ‘Creativity and Advertising’ recently for the students of Bachelor of Journalism & Mass Communication. The lecture was delivered by Mr Anand Bhushan, Senior Creative Director, McCann World Wide.
Mr. Bhushan talked extensively on the functioning of advertising agency in India and defined the role of creative team as the heart and soul of advertising. He spoke about how advertising is a ‘business’ and creates space in the minds of the consumer. He also referred to some of the pioneers of the advertising world like David Ogilvy, Bill Bernbach, Jeremy Bullmore and Leo Burnett, and how they brought creativity to the forefront of advertising. He stated, “To be creative, one needs to think out-of-the box”.