NATIONAL CONFERENCE on Exploring Communication's Historical Origin: ECHO 2025

The National Conference on Exploring Communication’s Historical Origin: ECHO 2025 seeks to explore these intersections and their influence on contemporary communication paradigms. The theme encapsulates a critical examination of the historical dimensions of communication, with a special emphasis on the Indian Knowledge System (IKS) and its global intersections. It invites discourse on the ancient, medieval, and modern practices of communication, tracing their influence on contemporary media and society.

CONFERENCE OBJECTIVES

• To investigate the historical roots of communication across global and regional contexts.
• To explore the contributions of Indian Knowledge Systems (IKS) in shaping traditional and modern communication.
• To analyze the evolution of communication technologies and their socio-political and cultural impacts.
• To bridge historical narratives with contemporary media practices and innovations.
• To provide a platform for academicians, professionals, and students to engage in collaborative research and discussions.

 BROAD THEME AND SUB-THEMES

Echoes of Expression: Tracing the Evolution of Communication Mediums

• From cave paintings to AI-driven platforms, unraveling the technological and cultural shifts that have defined how humanity communicates across epochs.
• Ancient Indian storytelling forms and their parallels in modern communication.
• The convergence of oral, print, and digital legacies in contemporary media ecosystems.

 News Through the Ages: Chronicles of Journalism’s Transformations

• The Rise of Vernacular Journalism as a Voice of Resistance and Reform.
• Investigative journalism’s historical battles and triumphs.
• The metamorphosis of the newsroom: From quill pens to real-time analytics.

 The Art of Persuasion: Advertising and Marketing Across Eras

• The journey of branding from hand-crafted emblems to global icons.
• Folk media as the precursor to experiential marketing in Indian traditions.
• The psychology of advertising: Lessons from history for the digital marketer.

 Frames of Time: The Visual Evolution of Communication and Cinema

• Indian classical art and its influence on visual storytelling across mediums.
• The cinematic lens as a historical recorder and cultural commentator.
• The power of photography: Archiving revolutions, traditions, and transitions

 Scrolls to Screens: The Historical Foundations of Social and Digital Media

• Social Movements and Mass Mobilizations in The Pre-Digital Era: Lessons For Today’s Influencers.
• The digital reincarnation of historical communication models.
• Curating digital legacies: The historian’s challenge in the era of ephemerality.

 Whispers of Reputation: Corporate Communication and PR Through the Ages

• The early art of rhetoric and reputation in ancient Indian diplomacy.
• Public Relations Strategies and Significance.
• From press releases to viral campaigns: The timeless strategies of trust-building.

 Spectacles of Connection: Event Management and Cultural Messaging in History

• Ancient festivals and fairs as proto-event management showcases.
• How historical public spectacles shaped today’s mass events and corporate narratives.
• The evolution of immersive experiences: From folk theatre to augmented reality.

 Society Speaks: Communication as the Fabric of Cultural and Social Identity

• Media’s role in amplifying marginalized voices throughout history.
• Gender and communication: How media shaped societal roles over centuries.
• Bridging generations: Preserving cultural identities through media in a globalized world.

 Sanskriti and Script: Indian Knowledge Systems as Communication Blueprints

• Ancient gurukul methods as prototypes for interactive communication.
• The narrative power of the Mahabharata and Ramayana: Storytelling for the ages.
• Indian wisdom in communication ethics: Lessons from the past for the digital future.

 Echoes of Resistance: Media, Power, and Political Narratives

• The press as a battlefield: Journalism’s role in shaping India’s freedom struggle.
• Political rhetoric through history: Communicating revolutions and reforms.
• The symbiotic relationship between media and power in shaping societal narratives.