MRCON 2021

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About MRCON 2021

MRCON 2021 is actively monitoring the COVID-19 situation to ensure the safety, comfort, and quality of experience for attendees and successful conduct of the event. Authors of the accepted papers who are unable to attend the conference in person will be given an option to present their papers online and attend the conference virtually. The proceedings and certificates will be sent to the corresponding authors through email.

Theme of the Conference: “Reinventing Business, Entrepreneurship and Sustainability in the Era of challenges”

The future paradigms belong to an era of disruption in which technology and processes are evolving faster than businesses can naturally adapt. The need of the hour is to rediscover business practices to acclimate in the era of disruptions which is not unprecedented. Globalization is rapidly changing customer needs and expectations and state-of-the-art digital platforms and technology are disrupting traditional markets overnight. There are many other recent developments like Robotic process automation, the Internet of things, Fintech, Analytics, Blockchain, Industry 4.0, Augmented reality, Increasing adoption of artificial intelligence, and so forth. Hence the strong felt need for architecting the scholarship of management education as business management is not a traditional science discipline but a profession. With this context in mind MRCON-2021 has set an objective to set a platform to liberate the management thought process, theories, and frameworks and to pioneer thought processes to re-architect business practices and management paradigms.

Day-wise Schedule

Subthemes and topics but not limited to

Re-imagining the Workplace

✔ Employer/ team branding
✔ Workplace of the millennials
✔ Work From Home practices
✔ Employee Engagement
✔ Employee Branding
✔ Changes in Marketing paradigms
✔ Omni Channel retailing
✔ Green Marketing
✔ Change management
✔ Consumer Behavior
✔ Digital Marketing
✔ Customer experience management
✔ Customer Centricity
✔ Data Analytics and marketing optimization
✔ Engaging with the Digital Consumer

Subthemes and topics but not limited to

The Digital Organization

✔ AI- based Supply Chain Networks
✔ Business Intelligence and Supply Chain optimization
✔ Turnaround strategies
✔ Digital Business Transformation and SMEs
✔ Business Model Innovation and Start-ups

Social re-engineering

✔ Ethics in the e-age
✔ Social Entrepreneurship
✔ Business Post COVID 19
✔ Artificial Intelligence
✔ Economic revival Post Covid
✔ Analytics, values and Ethics
✔ Making COVID-19 as Opportunity
✔ Business Education in the 21st Century

The new Age Finance

✔ Fintech
✔ Big Data, AI , Machine Learning, Blockchain and Finance
✔ Behavioral Finance

Publication Opportunities

Pacific Business Review International (Special Issue) – Web of Science
World Review of Entrepreneurship, Management, and Sustainable Development – Inderscience (Scopus)
International Journal of Public Sector Performance Management – Inderscience (Scopus)
International Journal of Business and Globalization – Inderscience (Scopus)
Journal of Human and Work Management – FMS, MRIIRS
Edited book with ISBN number