Manav Rachna NewGen Innovation and Entrepreneurship Development Centre conducted a Workshop on how to identify a Great Business Idea on 23rd – 24th August 2017 at Manav Rachna Educational Institutions. It was a workshop for small group of students inclined towards working on their own startups. The workshop focused on participants facing difficulties in identifying a workable business idea and measures to be taken for validating the same.
It was a workshop for different groups of students inclined towards working on their own startups. Dr. Bindu Agrawal (Coordinator – MR NewGen IEDC) and Dr. Sanjiv Mittal (Dean, GGSIPU) delivered the workshop to a total of over 110 students.
During the workshop, students were taught the funnel approach to generate and filter ideas on the basis of their knowledge, interest, product – market fit, and other key factors. The students were guided about the relevance of Market Research and different types of market researches that may be used in accordance to their business ideas. Students were also made to understand some common mistakes that are usually committed by startups while conducting a market research for their business ideas.