International Education Centre had organized a webinar on Why studying entrepreneurship is essential for the modern business person?
The speaker for the session was – Dr Baden U’Ren, Assistant Professor of Entrepreneurship, Director, Commercialization Centre, Bond University. The audience comprised FMS and BBA students and faculties.
In this session, Dr Baden revealed the market forces demanding entrepreneurial expertise and he outlined an approach to begin developing one’s own entrepreneurial capability. According to him Foundation the economic theory should be applied to modern business examples to empower participants in their own journey to be successful in a post-COVID-19 world.
He started his session by explaining the important role of entrepreneurs as they are the masters of creativity. He called them the creative destructive force in society with capabilities and skills to create, innovate, believe and explore new possibilities. He said that uncertainty is becoming the new certainty in the market and entrepreneurs should understand different types of risks. According to him, entrepreneurship is a mindset which may be called creation enraptured value in the market. It requires perseverance and determination, which depends on novelty, utility and environment. Lastly, he mentioned the principles of entrepreneurship as a means-based approach, affordable loss co-creation and focus on controllable factors.
He also related his various experiences and shared some snippets from his life. It was a very enlightening session and everyone learnt a lot from this interaction.
The session was comprehensive, simple and informative and was concluded with the Q/A round