Department of Business Studies, Faculty of Commerce and Business Studies, MRIIRS organized an industrial visit to VITA, Ballabgarh recently. A batch of 70 students from BBA-IV semester visited the industry.
The Haryana Dairy Development Cooperative Federation Ltd. (HDDCF) is engaged in procurement and processing of milk, and manufacturing of milk products under the famous market brand “Vita”. Vita products are manufactured from milk procured from Village Level Dairy Cooperative Societies and processed at the Milk Plants which are ISO and HACCP certified. Their products are known for their quality and good taste not only in Haryana but in the entire Northern Region. The sale of Vita products also contributes to the economic upliftment and welfare of farmers of Haryana who provide us milk through the village level milk cooperative societies.
After reaching the plant, students were divided into two groups. They were shown the videos and presentation of VITA products. The documentary of about 20 minutes shared quality information giving details about the history of VITA and its products. The manufacturing process is totally automated and is internationally designed, keeping in mind the hygiene standards.
The visit equipped students with the valuable information about the proceedings of the milk industry.