Guest Lecture on facets of Advertising!

The Department of Journalism & Mass Communication, Faculty of Media Studies & Humanities (FMeH) invited Mr Avijit Dutt, film maker, actor, theater director and a communications consultant to deliver lecture on the ‘Various Facets of Advertising’.

In an hour long lecture, Mr Dutt took the students through the journey of advertising beginning with Hitler’s suave campaign of German supremacy to a simple communication strategy of Mahatma Gandhi that was powerful enough to stir the nation against the might of the British rule. He also traversed through the making of various advertising campaigns like Rath Vanaspati, Monte Carlo and Jago Grahak Jago with interesting and grasping anecdotes.

Mr Dutt spoke at length on how advertising has brought a huge change in our day-to-day lives.

The lecture was attended by the students of BAJMC Ist year and IInd Year and was highly appreciated by them.