Guest Lecture on Advertising!

The Department of Journalism & Mass Communication, Faculty of Media Studies & Humanities (FMeH) invited Ms Shruti Jain, an eminent personality from the Advertising and Marketing industry and an Associate Professor with Bennett University, to deliver lecture on the ‘Art of Story Telling in Advertising’ .

In an hour long lecture, Ms Jain spoke about how storytelling, which has been a means of communication since ages, forms the core of advertising today.

During her lecture, she gave interesting anecdotes on the making of various popular advertising campaigns like Airtel (Express Yourself), Vodafone (The story of pug), Thanda Matlab Coca Cola, Har Ghar Kuch Kehta Hai, Ki Is Mei Koi Rahta Hai (Asian Paints) etc.

The lecture was very interactive and was attended by BAJMC IInd year and IIIrd Year students and was highly appreciated by them.