In continuation to the series of industry guest lectures, Mr. Sandeep Ruhela, Chief Manager, Corporate Strategy & Start-up leader (Escorts Group) visited Faculty of Management Studies, MRIIRS recently. With prior experience in HCL, India Today Group, Convergys India Limited and rich contribution in the areas of corporate strategy, business planning, program management, brand management, marketing transformation strategies and change management, Mr. Ruhela gave an insight into the new project TRAXI (Tractor+Taxi) launched by Escorts.
TRAXI- the ‘Uber’ of tractors is a shared economy aggregation model for farmers as a service. TRAXI becomes an alternate service for farmers who can’t afford to buy a tractor. The context was set by differentiating between a start up and the corporate, and moved on to running a start up called TRAXI within the Corporate Ecosystem of Escorts. The extremely engaging and interactive session, replete with the aspirations, challenges and success of this new venture, generated student interest and was very well received by all. This was followed by a very fruitful interaction with the faculty about joint projects and case studies in collaboration with Escorts on areas like entrepreneurship, rural marketing, product management and change management.