Faculty of Computer Applications, MRIIRS organised a Corporate Lecture on Digital Marketing under the Alumni Connect Activity on 31st August 2018 for the final year students of MCA, BCA and B.Sc (IT). Mr. Prakash Pandey, Audience Growth Manager, Indian Express- Noida was the resource person for the day. Prior to this, he was associated as a Senior Manager with News-Ex, a media house.
Dr. Sonal Pathak –Alumni Coordinator FCA presented the welcome address and inaugurated the session.
Dr. S. S. Tyagi, Dean, FCA emphasized that it is important to stay updated about the latest IT technologies for the students.
Sharing his job profile and his experience at Manav Rachna as a student, Mr. Prakash Pandey informed the students about practical aspects of the domain Digital Marketing and various future career prospects in this field. He also discussed Search Engine Optimization techniques and their application in Digital Marketing. Various Ecommerce Domains like B2C, B2B and C2C were also taken into discussion one by one along with suitable examples. He talked about technologies being adopted by leading organization viz. Indian Express. He advised students to participate more in extracurricular and co-curricular activities apart from academics for their personality grooming.
The session concluded with felicitation ceremony by presenting a memento to the speaker. Mr. Prakash Pandey was also taken on a campus tour to recollect his memories.