MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES

(Formerly MANAV RACHNA INTERNATIONAL UNIVERSITY )

Deemed to be University under section 3 of the UGC Act,1956

PO & Co

Program Educational Objectives (PEO)

PEO 1: Have an integrated knowledge of the various disciplines of management, to be able to undertake cross- functional responsibilities

PEO 2: Acquire and be equipped with skills in the latest application of management theory and practice for real life problem solving in an increasing complex and dynamic business world

PEO 3: Acquire entrepreneurial and intrapreneurial capabilities, in accordance with individual and organizational goals

PEO 4: Be ethical and committed corporate citizens and team players, contributing to the industry and community at large

Program Outcomes (PO)

PO1: Be able to work collaboratively in a team, with competencies in disciplines of management and business

PO2: Be able to apply management theory and analysis for problem solving, critical thinking and decision- making

PO3: To acquire skills to develop value- based leadership and interpersonal relations

PO4: Be able to identify and analyze economic, multicultural, national and international issues in the global business environment

PO5: Be aware of legal, ethical and social responsibilities and translate them into effective corporate policies

Course Outcomes (CO)

Course outcomes statements are prepared for each course in the curriculum. The CO statements for a few courses are given below:

Marketing Management-I

Students learn how to:

MBA-103.1 Make marketing decisions in the context of general management.

MBA-103.2 Control the elements of the marketing mix—satisfy customer needs and understand the process  and usage of segmentation targeting and positioning.

MBA-103.3 Appreciate the evolution of marketing, understanding of marketing research and demand forecasting

MBA-103.4 Analyze an organization’s activities to develop and implement a marketing strategy.

International Business

Students learn how to:

MBA-106.1.1 Be familiar with various environmental factors and forces that affect a firm’s overseas operations and learn to manage international business.

MBA-106.1.2 Understand the basic concepts of National & international Business.

MBA-106.1.3. Develop an understanding of how the international financial system works and its implications for international business.

MBA-106-1.4 Study basic concepts of trading blocs, elements of EXIM.

MBA-106-1.5.Understand new changes & developments in the policy framework of international business.

Research Methodology

Students learn how to:

MBA-203.1 Identify, formulate and analyze business problems

MBA-203.2  Understand qualitative, quantitative and mixed approaches to research

MBA-203.3 Understand the technical and ethical issues linked with the research process

MBA-203.4  Comprehend the role of research in organizational decision making and business performance.

Entrepreneurship

Students learn how to:

MBA – 206.1 – Gain understanding of the concepts of Entrepreneurship and their development in all forms and shapes

MBA – 206.2 – Imbibe basics of entrepreneurial skills and competencies to provide the participants with necessary inputs for creation of new ventures.

MBA – 206.3 – Understand the entrepreneurial process from idea generation, to concept development and creation of the venture;

MBA – 206.4 – Understand entrepreneurial environment impacted by the social, economic, cultural & legal conditions

Employability Skills-II

MBA-209-2.1 Ensure effective written communication in a managerial environment

MBA-209-2.2 Work collaboratively in teams and present in groups as well as individually

MBA-209-2.3 Comprehend  individual and group behavior and the relevance of better interpersonal skills

MBA-209-2.4  Analyze global and local business environment and participate in group discussions and apply management principles for effective group decision making

MBA-209-2.5 Draft structured business messages and improved resumes and cover letters

Brand Management (MBA-351-6)

Students learn how to:

MBA 351-6.1   Critically evaluate theoretical and functional approaches to branding.

MBA 351-6.2   Analyze all forms of brand strategies for the underlying strategic and tactical objectives

MBA 351-6.3   Assess and evaluate different forms of branding tools and strategy for functional relevance

MBA 351-6.4   Critique and analyze the relationship between brand and their stakeholders.

Security Analysis and Portfolio Management (MBA-352-3)

Students learn how to:

MBA-352-3.1 Be acquainted with the working of the security market and principles of security analysis

MBA-352-3.2 Be able to understand how the decisions for the composition of a portfolio are taken

MBA-352-3.3 Develop an understanding for the analysis of a company through fundamental and technical analysis

MBA-352-3.4 Be able to develop the skills required for portfolio management and evaluation

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