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Helpline no. 0129-4259000

Helpline no. 0129-4259000


Bachelor of Business Administration (BBA)- Retail and Sales Management in association with Retailers Association’s Skill Council of India (RASCI) + Spencers under Apprenticeship Programme-MRIIRS

Bachelor of Business Administration (BBA)- Retail and Sales Management in association with Retailers Association’s Skill Council of India (RASCI) + Spencers under Degree Apprenticeship Programme is a 3 years Undergraduate Program which aims at providing skills, knowledge along with practical training to make the learner industry ready. It is an apprenticeship – based degree program duly floated by Government of India and approved by UGC.

Duration3 Yrs
COURSE FEES (Per annum) for Indian Nationals in Rupees1,36,000
COURSE FEES (Per annum) in US $ For PIO/NRI Students US $ 3300
Criteria for Preparation of Merit list
Merit preparation / short listing of candidates shall be on the basis of score in SAT/MRNAT 2022/ Marks in
Eligibility Criteria
Pass in 10+2 Examination / Equivalent Examination with at least 50% marks in aggregate in 5 subjects including English as compulsory subject along with 4 subjects with the highest score out of the remaining subjects.
Note: Manav Rachna now accepts Pearson Test Score for admission



Apprenticeship embedded 3-year BBA in Retail and Sales Management program is in collaboration with Retailers Association’s Skill Council of India (RASCI) and with Spencer- a retail industry, on job training will be provided by Spencer Retail Pvt. Ltd for which student can expect stipend as well. Opportunity to avail Certification of Retail Team Leader from sector council and Certificate of Apprenticeship from Government


Salient Features

  • Three days in a week classroom teaching and three days on the job training in a Spencer Retail private Limited starting from first semester.
  • Online registration on National Apprenticeship Portal and payment of stipend in the range of Rs. 7000-9000 per month.
  • Programme approved by Retail Skill Sector Council, National Skill Development Corporation, GoI in collaboration with Spencer Retail.
  • Government Certificate of apprenticeship training
  • Additional Certification as Retail Team leader (NSQF Level 5), Retailers Association’s Skill Council of India (RASCI), under National Skill Development Corporation of India (NSDC)
  • Skills & Practical training will be imparted by Industry partners in the domain of Retail & Sales sector.


Course Structure

Semester I

Theory SubjectsApprenticeship / OJT
Business Organization & ManagementFundamentals in Technology (Computer Skills)
Fundamentals in AccountingSales and Marketing
 EVSIntroduction to Retail Operations
Sales and Marketing
Introduction to Retail Management

Semester II

Theory SubjectsApprenticeship / OJT
Business StatisticsLogistics and Supply Chain
Principles of ManagementBusiness Communication
Human Resource ManagementInstore Cashiering and Merchandising Operations – I
Business CommunicationInstore Cashiering and Merchandising Operations – II

Semester III

Theory SubjectsApprenticeship / OJT
Organization Behavior and DevelopmentPractical Training
Managerial EconomicsSales and Customer Relationship Management – II
Business EnvironmentCustomer Redressal System – II
Sales and Customer Relations Management – I


Semester IV

Theory SubjectsApprenticeship / OJT
Macro EconomicsFMCG/FMCD Distribution
Research Innovation CatalystVisual Merchandising
Digital Marketing
FMCG/FMCD Distribution

Semester V

Theory SubjectsApprenticeship / OJT
Business Research MethodsTeam Management  – II
Financial ManagementOperations of a Team Leader at the store
Service Marketing
Team Management – I

Semester VI

Theory SubjectsApprenticeship / OJT
Corporate Governance and EthicsInventory Management in Retail Stores
EntrepreneurshipPractical Training/Internship


Collaboration with




Industry Partner- providing on-the -job (OJT) training delivery


Placement Opportunities

Assurance for Placement interviews are there, one can expect following nature of jobs, after completing BBA in Retail & Sales Management:
  • Sales Associate/Sales Manager/Department Manager
  • Retail Manager
  • Retail Buyers and Merchandisers
  • Visual Merchandisers
  • Sales Executives
  • Sales Consultant
  • Accounts Manager

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