BBA (Business Analytics) in collaboration with ISDC

Programme Overview

The BBA – Business Analytics undergraduate degree is strategically designed to give students the data-driven analytical way of thinking as well as the technical skills in today's information-based business age. One of the most vibrant business analytics degree programs, the undergraduate degree intertwines basic knowledge of business and advanced analytical proficiency to help learners convert data to useful insights.

The curriculum exposes the students to an exciting blend of courses, ranging from management principles, marketing, finance, and human resources, to developing specialization in statistics, programming, data visualization, and business intelligence. Systematically, the curriculum explores both general business concepts and specialist business analytics streams in BBA, offering an even balance.

This course is most appropriate for students who are interested in making a career as business strategists, analysts, or decision-makers supported by data. With real-world applications integrated, tools such as R and Python, and exposure to business analytics syllabus trends, the course prepares the students for industry. Practical experience through internships and projects also provides students with hands-on experience, which exposes them to learning about the application of analytics across various industries.

As increasing numbers of individuals seek business analytics and intelligence experts, the BBA in Business Analytics offers access to scores of professional opportunities. If you are interested in BBA with specialisation in business analytics or seeking business analytics eligibility at higher study or work level, this programme is the perfect entry point towards future success.

Programmes Offered 

The BBA – Business Analytics course at Manav Rachna is a special undergraduate degree designed for students who wish to follow a career that cuts across business strategy and data science. Being one of the most sought-after courses in business analytics, it has a thoughtfully designed curriculum blending key business knowledge with analytical and technological skills.

This program comes with a predefined specialisation in Business Analytics that provides students with fundamental skills in business intelligence, statistical modelling, data management, and predictive analytics. It has a solid scholarly foundation for prospective employees in data-driven organisations whose primary activities revolve around decoding complex sets of data and developing strategic decisions out of it.

Students joining this programme will be exposed to a broad spectrum of BBA business analytics topics, ranging from basic management and finance subjects to more specialized fields such as machine learning, data visualization, and business analytics software. The programme is developed to enable learners to explore both theoretical and applied sides of data-driven business decision-making, providing them with practical applications in marketing, finance, operations, and human resources.

In addition, this BBA with specialisation in Business Analytics allows students to remain current with changing market needs by working with latest technologies and analytics tools like R, Python, and big data platforms. With the importance of course business intelligence and class business intelligence increasing day by day in the corporate sector, students are equipped to become competent professionals to contribute to the digitalization of businesses.

Duration:  3 yrs. (6 Semesters)

Key Educational Benefit

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

41,000+

Alumni Imprints Globally

2800+

Published Research Papers

600+

MNC's & Indian Corporate Recruit

250+

Patents (Filed/Granted)

120+

Global Academic Collaborations

80+

Alumni & In-Campus Startups

60+

Countries with Footprints

60 LPA

Highest CTC Offered

Eligibility

BBA ( Business Analytics ) Eligibility Criteria

In order to get admission to the BBA – Business Analytics course at Manav Rachna University, the candidate should fulfill the eligibility criteria given below. The course is ideal for candidates who are eager to learn diversified topics in business analytics and move into a career of data-driven decision-making.

Merit Preparation for Admission

The applicants must have passed the 10+2 exam or equivalent certificate from a known board with a minimum aggregate of 50% marks in five subjects. English must be one of the subjects, and preference is given to students who have studied Mathematics, Economics, Business Studies, or Informatics Practices at 10+2 level since these subjects provide basic support for business analytics syllabus.

Eligibility Criteria

Admission to BBA with Business Analytics specialization will be made on the basis of merit in any one of the following entrance examinations:

  • MRNAT (Manav Rachna National Aptitude Test)
  • SAT
  • Pearson Test Scores
  • Marks obtained in the 12th Standard Board Examination

This wide range of options assures flexibility for applicants with various academic backgrounds and geographies.

Selection Procedure

The candidates would be shortlisted for this business analytics course based on a shortlisting process in marks of qualification examinations as well as marks in one of the entrance tests mentioned. A merit list will be prepared, and the shortlisting of the candidates will accordingly be performed to be admitted finally.

Nationality

The course is accessible to Indian citizens, NRIs (Non-Resident Indians), PIOs (Persons of Indian Origin), and foreign nationals. The open policy encourages a multicultural and international environment for learning to those in search of business analytics classes and course business intelligence.

Programme Highlights

Industry-aligned business analytics syllabus featuring in-demand tools and technologies.

Experiential learning through live projects, case studies, and simulations.

Expert guest sessions, hands-on workshops, and certifications in analytical tools.

Dedicated modules on class business intelligence, data modelling, and decision science.

Strong focus on leadership, communication, and presentation skills.

Tailored academic support and mentorship programmes.

Integration of capstone projects and elective courses to enhance career readiness.

These highlights demonstrate how the BBA business analytics course prepares students to handle real-world data challenges while developing leadership and analytical acumen.

Curriculum

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Internship & Placement Opportunities for BBA (Business Analytics) in collaboration with ISDC Students

Manav Rachna University lays strong emphasis on hands-on learning by providing internships in early semesters to expose students to real-world environments. The internships are carefully selected in association with analytics companies, start-ups, and multinationals, allowing hands-on learning through class business intelligence and decision-making assignments.

Final-year students avail themselves of a strong placement program carried out by the CRC (Corporate Resource Centre), facilitating students with leading recruiters for the following positions:

  • Data Analyst
  • Business Analyst
  • Market Research Analyst
  • Business Intelligence Consultant

Students are also guided by alumni who have established successful professional careers in the analytics field. Whether you're interested in discovering a BBA business analytics course, entering business analytics subject fields, or undertaking analytics-driven leadership positions, this programme offers the platform to make your aspirations come true.

Why Pursue This Course

The increasing demand for data-driven decision-making in many industries has made this program increasingly relevant and useful in today's fast-moving business environment. As companies continue to depend on data to shape their strategy and decision-making, a BBA with a Business Analytics concentration gives students a combination of business sense and analytics abilities. This robust set of competencies provides a great number of high-impact manager, consultant, and other professional jobs where data are a leading determining factor of success. The experiential nature of the program with utilization of tools of the day and demonstration of projects aligned to industry allows students to generate realistic hands-on learning that is complete in its make-up but specifically directed toward real-world hiring practices.

Through these hands-on sessions, students become employable, assets for any organization. With a business analytics-oriented curriculum in high-demand specialties, students learn to decipher intricate patterns of data, reap rich insights, and address intricate business problems with precision and accuracy. Also, for any student who wishes to enter the field of Business Intelligence or Data Analysis, this course provides worthwhile exposure to the most recent emerging technologies and tools, which are seamlessly integrated into the curriculum itself.

This ensures students with timely and relevant skills and knowledge that meet the needs of the growing business industry. Whatever your goal in the area of marketing, human resources, finance, or operations, this program equips you with practical abilities and solid business analytics background to excel in such careers. This is the ideal choice for those seeking specialization in business analytics and business leadership competencies in the current rapidly-growing business environment.

Fee Details for BBA (Business Analytics) in collaboration with ISDC

  • Course Level

    Course Fee (Annual): INR 2,37,500 US $ 3500

  • Duration

    Duration: 3 Years

  • MANAV RACHNA INTERNATIONAL Brochure (PDF)

Modes of Payment

  • Online Payment: Via net banking, debit/credit card, or UPI through the university's official payment portal.
  • Bank Transfer: NEFT/RTGS to the university’s designated bank account.
  • Demand Draft (DD): In favor of “Manav Rachna International Institute of Research and Studies”, payable at Faridabad/New Delhi
  • Cash Payment: At the Accounts Office on campus (subject to limits as per government regulations).
  • Education Loan: Through tie-ups with banks like PNB, SBI, HDFC, and ICICI, offering easy financing options.

Residential Facilities & Transport

We at Manav Rachna Educational Institute (MREI) offer generous residential facilities and convenient transportation services so that each student, including those studying B.Tech CSE and Computer Science and Engineering, gets to enjoy a safe, comfortable, and fulfilling campus life.

Residential Services

MREI provides on-campus and off-campus hostel facilities for boys and girls with various types of rooms. Students can choose single, double, and triple rooms as per their preference. The hostels are designed to cater to the needs of students studying courses like B.Tech CSE and others.

Key Points

Room Types: The hostels offer different types of rooms to suit different budgets and preferences:

  • Air-conditioned and non-air-conditioned rooms
  • Single-seater, two-seater, three-seater, and five-seater rooms
  • The rooms can be equipped with attached or common toilets as per the choice of room category.

Fee Structure: The hostel fee is to be paid on the basis of the room category chosen by the student and it can be paid through DD (Demand Draft) or in cash.

Additional Facilities:

  • Medical services and medical insurance to keep the students fit.
  • Library facilities for access to study materials and academic inputs.
  • Laundry facilities as included in the hostel fees, to ease the life of students.

Mess Plan

At Manav Rachna, we offer world-class sports facilities to keep our students fit and active. Our facilities comprise a range of outdoor and indoor games, including:

Sports

Mess plan also comes as part of hostel fee. Healthy food is served through the mess considering the multicultural requirements of different food habits for the students. By providing choices involving vegetarian as well as non-vegetarian options, healthy lifestyle is available for the students enabling them to pursue their studies focusing on their B.Tech CSE or any other programs with full seriousness.

  • Basketball, volleyball, cricket, soccer, chess, and carom among others.

Notable facilities include:

  • A 25m shooting range and a 10m air-conditioned indoor shooting range with Olympic-standard SIUS Ascor electronic targets.
  • Indoor badminton and table tennis stadia with synthetic courts in association with Yonex and Stag.
  • A Semi-Olympic pool for swimming and a Soccer Academy for students who have sporting interest and passion.
  • A Sports Fitness Centre to service psychological, physiotherapy, and other aspects of health for students.

The facilities enable B.Tech CSE students to pursue physical exercises that complement their academic development.

Laundry

Laundry facilities are available at an extra fee in the hostel fees. This saves students from worrying about laundry, so they can focus on their studies, and also allows their clothes to remain properly cleaned.

Parking

There is a vast parking space facility available for students who commute using their own means of transport. It is provided to cater to the requirements of students, e.g., who are studying B.Tech CSE or other engineering programs, so that their travel will be easy and hassle-free.

Transport

Our well-maintained transport facility offers a stress-free, secure, and safe journey for students from Delhi and Gurugram. The GPS-located, contemporary fleet of buses is operated by professionally trained personnel, with onboard support staff to assist students. Our emphasis is on reliability, safety, and convenience, ensuring unproblematic travel to and from the campus.

How to Apply for BBA (Business Analytics) in collaboration with ISDC

Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.

  • 1
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    Go to the Official Website
  • 2
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    Complete the Online Application Form
  • 3
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    Upload Mandatory Documents
  • 4
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    Pay the Application Fee
  • 5
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    Appear for MRNAT or Submit JEE Score

Step 1 - Go to the Official Website

Log in to www.manavrachna.edu.in and click on the Admissions link.

Step 2 - Complete the Online Application Form

Click on "Apply Now," generate your login credentials, and fill out the form with your personal, educational, and contact information.

Step 3 - Upload Mandatory Documents

  • Upload scanned copies of the necessary documents, such as:
  • Class 10 & 12 mark sheets
  • Aadhaar card
  • Passport-size photos

Step 4 - Pay the Application Fee

Fill in the application by paying online using net banking, debit/credit card, or UPI.

Step 5 - Appear for MRNAT or Submit JEE Score

Get qualified through MRNAT (Manav Rachna National Aptitude Test) or produce a valid JEE Main score for merit-based admission.

PO's and PSO's

Program Outcomes (PO's)

PO1

Domain Knowledge of Business Environment

Domain Knowledge of Business Environment- students shall apply knowledge of management theories, principles, practices & skills in emerging business environments.

PO2

Integrity, Ethics & Professional Conduct

Students shall demonstrate ethical behavior and professional integrity in their conduct to strive for truth, fairness, humility and honesty in professional life.

PO3

Critical Thinking & Problem-Solving Ability

Students shall apply critical thinking skills to design problem solving strategies across management areas and implement innovative solutions.

PO4

Analytical & Decision-making Ability

Students shall access the business environment using techniques of data analytics and other decision support tools to analyze and evaluate possible alternatives to complex business situations.

PO5

Research Aptitude & Inquiry

Students shall exhibit research acumen and research aptitude to provide innovative solutions in the different areas of management for the benefit of industry, academia and society at large.

PO6

Multicultural Competence & Global Outlook

Students shall demonstrate competence in cross-cultural environments, work in diverse groups in areas like health care, supply chain, operations, finance etc. and emerge as responsible global citizens.

PO7

Leadership readiness & Behavioral Skills

Students shall demonstrate leadership skills and work effectively with diverse teams through collaborative learning to deal with the VUCA world.

PO8

Effective Business Communication & Social Networking

Students shall be able to engage effectively, develop interpersonal relationships through their ability to listen, read, write ,interact, influence & negotiate in complex business situations.

PO9

Social Networking Skills & Emotional Intelligence

Students shall be able to acquire social and emotional skills to work effectively with diverse groups in a multicultural environment.

PO10

Creativity, Empathy & community Engagement

Students shall demonstrate ability to identify with other or understand others perspectives, innovate or perform tasks in a better manner for the well-being of the society.

PO11

Environment & Sustainability

Students shall analyze the implications of managerial decisions in the context of environmental, social and corporate governance(ESG) in creating sustainable businesses.

PO12

Information /Digital literacy

Students shall demonstrate the ability to access, evaluate and use ICT in various work situations and access relevant information sources for analysis of data.

Program Specific Outcomes (PSO's) 

PSO1:
Critical Thinking and Decision Making – Students will develop critical thinking, analytical, and problem solving skills.

PSO2:
Communication Skills: Students will learn to communicate professionally and effectively

PSO3: 
Core Business Knowledge – Students will develop functional business knowledge.

PSO4: 
Global Perspective: Students will acquire global awareness and appreciation for diverse perspectives.

PSO5: 
Ethical behavior and Social responsibility: Students will learn to recognize and analyze ethical problems, and take appropriate decisions

PSO6: 
Teamwork and Leadership: Students will develop effective teamwork and leadership skills.

Frequently Ask Questions

What is the process of admission to the program?

What flexibility/ installments can a candidate opt at the time of payment of fees?

What are the different payment options available?

What are our placement initiatives and what has been the record of placement?

What are the library timings?

Is the campus Wi-Fi enabled?

What is the duration of the semester?

How can I obtain an admission brochure?

What are the University working hours?

Do we need to submit the original certificates on the day of admission?

Is there any reservation policy for Graduate programmes?

What are the skill enhancement measures taken by us?

What are the co-curricular and extra-curricular opportunities available?

What is the sports infrastructure available?

What is Choice Based Credit System?

What is continuous assessment?

Are the degree programs recognized by Govt., public and private sector?

When are summer trainings organized? Does the University arrange for them?

Are Parent Teacher Meetings conducted? When and how?

Are there international student exchange programmes?

What are the various specializations offered in BBA ?

What is the exposure to Industry/research/development in the program?

What are the laboratory facilities?

How are the students trained for placements?

Does Manav Rachna offer scholarship for students?

Contact Us

Icon location ADDRESS

Sector – 43, Aravalli Hills, Delhi – Surajkund Road, Faridabad – 121004, (Haryana), India