Undergraduate
Duration 3 Years
The BBA – Business Analytics undergraduate degree is strategically designed to give students the data-driven analytical way of thinking as well as the technical skills in today's information-based business age. One of the most vibrant business analytics degree programs, the undergraduate degree intertwines basic knowledge of business and advanced analytical proficiency to help learners convert data to useful insights.
The curriculum exposes the students to an exciting blend of courses, ranging from management principles, marketing, finance, and human resources, to developing specialization in statistics, programming, data visualization, and business intelligence. Systematically, the curriculum explores both general business concepts and specialist business analytics streams in BBA, offering an even balance.
This course is most appropriate for students who are interested in making a career as business strategists, analysts, or decision-makers supported by data. With real-world applications integrated, tools such as R and Python, and exposure to business analytics syllabus trends, the course prepares the students for industry. Practical experience through internships and projects also provides students with hands-on experience, which exposes them to learning about the application of analytics across various industries.
As increasing numbers of individuals seek business analytics and intelligence experts, the BBA in Business Analytics offers access to scores of professional opportunities. If you are interested in BBA with specialisation in business analytics or seeking business analytics eligibility at higher study or work level, this programme is the perfect entry point towards future success.
Programmes Offered
The BBA – Business Analytics course at Manav Rachna is a special undergraduate degree designed for students who wish to follow a career that cuts across business strategy and data science. Being one of the most sought-after courses in business analytics, it has a thoughtfully designed curriculum blending key business knowledge with analytical and technological skills.
This program comes with a predefined specialisation in Business Analytics that provides students with fundamental skills in business intelligence, statistical modelling, data management, and predictive analytics. It has a solid scholarly foundation for prospective employees in data-driven organisations whose primary activities revolve around decoding complex sets of data and developing strategic decisions out of it.
Students joining this programme will be exposed to a broad spectrum of BBA business analytics topics, ranging from basic management and finance subjects to more specialized fields such as machine learning, data visualization, and business analytics software. The programme is developed to enable learners to explore both theoretical and applied sides of data-driven business decision-making, providing them with practical applications in marketing, finance, operations, and human resources.
In addition, this BBA with specialisation in Business Analytics allows students to remain current with changing market needs by working with latest technologies and analytics tools like R, Python, and big data platforms. With the importance of course business intelligence and class business intelligence increasing day by day in the corporate sector, students are equipped to become competent professionals to contribute to the digitalization of businesses.
Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.
Alumni Imprints Globally
Published Research Papers
MNC's & Indian Corporate Recruit
Patents (Filed/Granted)
Global Academic Collaborations
Alumni & In-Campus Startups
Countries with Footprints
Highest CTC Offered
BBA ( Business Analytics ) Eligibility Criteria
In order to get admission to the BBA – Business Analytics course at Manav Rachna University, the candidate should fulfill the eligibility criteria given below. The course is ideal for candidates who are eager to learn diversified topics in business analytics and move into a career of data-driven decision-making.
Merit Preparation for Admission
The applicants must have passed the 10+2 exam or equivalent certificate from a known board with a minimum aggregate of 50% marks in five subjects. English must be one of the subjects, and preference is given to students who have studied Mathematics, Economics, Business Studies, or Informatics Practices at 10+2 level since these subjects provide basic support for business analytics syllabus.
Eligibility Criteria
Admission to BBA with Business Analytics specialization will be made on the basis of merit in any one of the following entrance examinations:
This wide range of options assures flexibility for applicants with various academic backgrounds and geographies.
Selection Procedure
The candidates would be shortlisted for this business analytics course based on a shortlisting process in marks of qualification examinations as well as marks in one of the entrance tests mentioned. A merit list will be prepared, and the shortlisting of the candidates will accordingly be performed to be admitted finally.
Nationality
The course is accessible to Indian citizens, NRIs (Non-Resident Indians), PIOs (Persons of Indian Origin), and foreign nationals. The open policy encourages a multicultural and international environment for learning to those in search of business analytics classes and course business intelligence.
Industry-aligned business analytics syllabus featuring in-demand tools and technologies.
Experiential learning through live projects, case studies, and simulations.
Expert guest sessions, hands-on workshops, and certifications in analytical tools.
Dedicated modules on class business intelligence, data modelling, and decision science.
Strong focus on leadership, communication, and presentation skills.
Tailored academic support and mentorship programmes.
Integration of capstone projects and elective courses to enhance career readiness.
These highlights demonstrate how the BBA business analytics course prepares students to handle real-world data challenges while developing leadership and analytical acumen.
Manav Rachna University lays strong emphasis on hands-on learning by providing internships in early semesters to expose students to real-world environments. The internships are carefully selected in association with analytics companies, start-ups, and multinationals, allowing hands-on learning through class business intelligence and decision-making assignments.
Final-year students avail themselves of a strong placement program carried out by the CRC (Corporate Resource Centre), facilitating students with leading recruiters for the following positions:
Students are also guided by alumni who have established successful professional careers in the analytics field. Whether you're interested in discovering a BBA business analytics course, entering business analytics subject fields, or undertaking analytics-driven leadership positions, this programme offers the platform to make your aspirations come true.
Why Pursue This Course
The increasing demand for data-driven decision-making in many industries has made this program increasingly relevant and useful in today's fast-moving business environment. As companies continue to depend on data to shape their strategy and decision-making, a BBA with a Business Analytics concentration gives students a combination of business sense and analytics abilities. This robust set of competencies provides a great number of high-impact manager, consultant, and other professional jobs where data are a leading determining factor of success. The experiential nature of the program with utilization of tools of the day and demonstration of projects aligned to industry allows students to generate realistic hands-on learning that is complete in its make-up but specifically directed toward real-world hiring practices.
Through these hands-on sessions, students become employable, assets for any organization. With a business analytics-oriented curriculum in high-demand specialties, students learn to decipher intricate patterns of data, reap rich insights, and address intricate business problems with precision and accuracy. Also, for any student who wishes to enter the field of Business Intelligence or Data Analysis, this course provides worthwhile exposure to the most recent emerging technologies and tools, which are seamlessly integrated into the curriculum itself.
This ensures students with timely and relevant skills and knowledge that meet the needs of the growing business industry. Whatever your goal in the area of marketing, human resources, finance, or operations, this program equips you with practical abilities and solid business analytics background to excel in such careers. This is the ideal choice for those seeking specialization in business analytics and business leadership competencies in the current rapidly-growing business environment.
Course Fee (Annual): INR 2,37,500 US $ 3500
Duration: 3 Years
Modes of Payment
We at Manav Rachna Educational Institute (MREI) offer generous residential facilities and convenient transportation services so that each student, including those studying B.Tech CSE and Computer Science and Engineering, gets to enjoy a safe, comfortable, and fulfilling campus life.
MREI provides on-campus and off-campus hostel facilities for boys and girls with various types of rooms. Students can choose single, double, and triple rooms as per their preference. The hostels are designed to cater to the needs of students studying courses like B.Tech CSE and others.
Key Points
Room Types: The hostels offer different types of rooms to suit different budgets and preferences:
Fee Structure: The hostel fee is to be paid on the basis of the room category chosen by the student and it can be paid through DD (Demand Draft) or in cash.
Additional Facilities:
At Manav Rachna, we offer world-class sports facilities to keep our students fit and active. Our facilities comprise a range of outdoor and indoor games, including:
Mess plan also comes as part of hostel fee. Healthy food is served through the mess considering the multicultural requirements of different food habits for the students. By providing choices involving vegetarian as well as non-vegetarian options, healthy lifestyle is available for the students enabling them to pursue their studies focusing on their B.Tech CSE or any other programs with full seriousness.
Notable facilities include:
The facilities enable B.Tech CSE students to pursue physical exercises that complement their academic development.
Laundry facilities are available at an extra fee in the hostel fees. This saves students from worrying about laundry, so they can focus on their studies, and also allows their clothes to remain properly cleaned.
There is a vast parking space facility available for students who commute using their own means of transport. It is provided to cater to the requirements of students, e.g., who are studying B.Tech CSE or other engineering programs, so that their travel will be easy and hassle-free.
Our well-maintained transport facility offers a stress-free, secure, and safe journey for students from Delhi and Gurugram. The GPS-located, contemporary fleet of buses is operated by professionally trained personnel, with onboard support staff to assist students. Our emphasis is on reliability, safety, and convenience, ensuring unproblematic travel to and from the campus.
Manav Rachna offers a unique educational experience that combines academic excellence, practical exposure, and industry partnerships to equip students with the skills needed for real-world success.
Log in to www.manavrachna.edu.in and click on the Admissions link.
Click on "Apply Now," generate your login credentials, and fill out the form with your personal, educational, and contact information.
Fill in the application by paying online using net banking, debit/credit card, or UPI.
Get qualified through MRNAT (Manav Rachna National Aptitude Test) or produce a valid JEE Main score for merit-based admission.
Program Outcomes (PO's)
Domain Knowledge of Business Environment
Domain Knowledge of Business Environment- students shall apply knowledge of management theories, principles, practices & skills in emerging business environments.
Integrity, Ethics & Professional Conduct
Students shall demonstrate ethical behavior and professional integrity in their conduct to strive for truth, fairness, humility and honesty in professional life.
Critical Thinking & Problem-Solving Ability
Students shall apply critical thinking skills to design problem solving strategies across management areas and implement innovative solutions.
Analytical & Decision-making Ability
Students shall access the business environment using techniques of data analytics and other decision support tools to analyze and evaluate possible alternatives to complex business situations.
Research Aptitude & Inquiry
Students shall exhibit research acumen and research aptitude to provide innovative solutions in the different areas of management for the benefit of industry, academia and society at large.
Multicultural Competence & Global Outlook
Students shall demonstrate competence in cross-cultural environments, work in diverse groups in areas like health care, supply chain, operations, finance etc. and emerge as responsible global citizens.
Leadership readiness & Behavioral Skills
Students shall demonstrate leadership skills and work effectively with diverse teams through collaborative learning to deal with the VUCA world.
Effective Business Communication & Social Networking
Students shall be able to engage effectively, develop interpersonal relationships through their ability to listen, read, write ,interact, influence & negotiate in complex business situations.
Social Networking Skills & Emotional Intelligence
Students shall be able to acquire social and emotional skills to work effectively with diverse groups in a multicultural environment.
Creativity, Empathy & community Engagement
Students shall demonstrate ability to identify with other or understand others perspectives, innovate or perform tasks in a better manner for the well-being of the society.
Environment & Sustainability
Students shall analyze the implications of managerial decisions in the context of environmental, social and corporate governance(ESG) in creating sustainable businesses.
Information /Digital literacy
Students shall demonstrate the ability to access, evaluate and use ICT in various work situations and access relevant information sources for analysis of data.
Program Specific Outcomes (PSO's)
PSO1:
Critical Thinking and Decision Making – Students will develop critical thinking, analytical, and problem solving skills.
PSO2:
Communication Skills: Students will learn to communicate professionally and effectively
PSO3:
Core Business Knowledge – Students will develop functional business knowledge.
PSO4:
Global Perspective: Students will acquire global awareness and appreciation for diverse perspectives.
PSO5:
Ethical behavior and Social responsibility: Students will learn to recognize and analyze ethical problems, and take appropriate decisions
PSO6:
Teamwork and Leadership: Students will develop effective teamwork and leadership skills.