MANAV RACHNA INTERNATIONAL INSTITUTE OF RESEARCH AND STUDIES

(Formerly MANAV RACHNA INTERNATIONAL UNIVERSITY )

Deemed to be University under section 3 of the UGC Act,1956

COURSE DETAILS

Duration: 1 Year
Intake: 20
FEES (Per annum) for Indian Nationals in Rupees: ₹ 1,36,000
FEES (Per annum) in US $ For PIO/NRI Students: US $ 3300
Criteria for Preparation of Merit list – Preference – wise:
I – Merit in MRNAT 2018
II – Marks in qualifying examination

Minimum Eligibility Criteria

50% marks in any stream at graduation level from a recognized university with pass in English in 10+2

Background

With the increase in pace and reach of communication, organizations consider communication with the stakeholders or audiences, as an effective tool to augment their objectives and interests. Advertising and Public Relations, have grown tremendously in significance and become sought after and very rewarding career option.

The Objective

To produce Graduates, who are industry ready and can excel in the field of Advertising & Public Relations and are well versed with the modern digital PR and advertising tools. And will have the options to work in Public Sector Enterprises, Ad Agencies and in various spheres of Advertising & Public Relations.

The Course is divided into two semesters:

  • Semester I (Jul -December)
  • Semester II (Jan – May)

COURSE STRUCTURE

Semester I (Jul -December) Communication Theory & Research
Communication Theory & Research Lab
Fundamentals of Marketing
Fundamentals of Marketing Lab
Advertising (Theory)
Advertising Lab
Brand Management
Brand Management Lab
Public Relations: Theory
Public Relations: Lab
Semester II (Jan – May)

 

Corporate Communication: Concepts, Policies
& Strategies
Corporate Communication: Concepts, Policies Lab
& Strategies
Media Planning
Media Planning Lab
Creativity & Campaign Planning
Creativity & Campaign Planning Lab
Printing Press, Photography, Film and
Video Production
Printing Press, Photography, Film and
Video Production Lab
 Dissertation

 

The course will conclude with a one-month internship for the students. There will be five papers taught in each semester. Each paper will have a Unit devoted to Research and digital aspect of the subject. Each semester will end with exams comprising of the papers taught in the respective semester.

Intake: As this course will have a major component of a lab and industrial training, the intake will be limited and based on two-tier screening process.

Internship/Placement Opportunities

After the completion of one year Post Graduate Diploma Course in Advertising & Public Relations, the students would be eligible for placements in Advertising and Public Relations industry in the following verticals:

  1. In the private sector, students will be qualified to work in the Corporate Communication, Public Relations Agencies, Digital Media Agencies, Advertising Agencies, Media Planning, Media Buying Agencies, Research Agencies, and Radio FM Channels.
  2. Students will also be qualified for various positions in government agencies like DAVP, AIR & Doordarshan and PSE.